Campos Inc. is a North American market research strategy company. The company basically focuses on brand planning, market research, strategic planning, customer experience, as well as innovation-related services. The company currently serves clients in need of its services in the United States. Campos Inc is notable for translating and integrating research insights into actionable strategies and methodologies that strengthen brands, optimize clients’ experiences, and improve products and service offerings.
Founding Year: Campos Inc was founded in the year 1986, approximately 36 years ago.
Industrial Ranking: Campos Inc is a leading market research company in Pittsburgh, Pennsylvania, and also ranked as one of the top market research companies in the entire United States.
Company Type: A Privately Held Company
Market Reach: Campos Inc currently operates within the shore of the United States. However, the company has been able to penetrate deeply into major counties and cities of the U. S. market in a bid to ensure it reaches and connects to all prospective and existing clients.
Headquarters: Pittsburgh, Pennsylvania, United States.
Industry Type: Market Research, Consulting, Analytics, Data Science
Workforce Strength: Campos Inc’s workforce ranges between 51 to 100 employees.
Campos Inc’s approach to consulting and market research is rooted in a deep understanding of your clients, business prospects as well as competitors that surround you, leaving you with the confidence you need to make viable and rational decisions for your business. Campos Inc severs as an extensive body of your team. The company works hand-in-hand with you through mutual collaboration while ensuring that you grow and improve your brand and enterprises. In its entirety, Campos Inc’s market niches cut across various sectors which include but are not limited to transportation, healthcare, financial services, education, et cetera.
A women-owned Enterprise
Campos Inc is a women-owned business and a member of several organizations located in the Pittsburgh region which include but are not limited to, the Pittsburgh Technology Council, the African-American Chamber of Commerce of Western Pennsylvania, the Allegheny Conference on Community Development, et cetera.
Improving Data Research & Security
Campos Inc works with customers who deal with strict data controls and confidentiality, organizations, including law firms, colleges, and universities, financial institutions, as well as major healthcare providers. The company is committed to ensuring clients’ data are protected and encrypted against third-party and unauthorized access. Campos Inc is certified to operate and manage some of the sensitive data in the industry, including HIPAA-protected personal health information. Additionally, in its commitment to ensuring it improves its reliability on data security and protection, Campos Inc ensures all its staff undergo rigorous training in cyber-security awareness which includes ransomware and phishing tactics and must pass a background check.
Campos Inc. Portfolio & Service Offerings
Campos Inc offers its clients an array of services and offerings, many of which are tailored for specific clients based on their business needs. However, in this section, the typical services rendered by Campos to its customers would be addressed in brief.
Developing Strategy for a New Brand
Campos Inc successfully led an intensive branding planning for a financial institution known as Dollar Bank which needed a new business strategy to help stay relevant in the marketplace for the next-generation banking system. Campos Inc helped to make the bank undergo a paradigm shift while availing the institution with the most insightful and valuable approach to tackle its business operations.
Creating Brand & Experience Strategies
Campos Inc helps healthcare insurer to re-align their brands and innovate their patient experience. Campos Inc conducted quantitative brand research, qualitative strategy testing as well as client brand workshops in a bid to develop brand architecture and positioning. The company conducts deep data analysis, rigorous qualitative research as well as qualitative and quantitative concept testing in order to maintain CX-driven innovation and improve the patient overall experience.
Bringing in New Medical Devices to the Marketplace
Campos Inc helped Ebb Therapeutics which needed to introduce new technology to the market to refine its product, better understands its target market while building a brand that would resonate well with customers. Campos Inc’s strategic team helped the company redesign the company’s product based on customer feedback through an ongoing circle of research. Campos Inc’s professional assistance guided the company in a successful product launch.
Providing Insight for a Strategic Plan
Campos Inc helped transform Pittsburgh Regional Transit, a public transportation that needed a large-scale and multi-modal assessment of its brand as well as rider’s experience in a bid to plan for its long-term future. Campos through a series of interviews, data analysis, custom segmentation, and market-wide surveys was able to develop a clear picture of people’s perception of the brand as well as their expectations. Eventually, Campos led the successful rebranding process of the Port Authority of Allegheny County to Pittsburgh Regional Transit.
Assessing a Product in a Niche Market
Campos Inc also helped a client who needed the feasibility of specific sleep for a general wellness device. Campos came through by combining its market research skill together with two or more units under its management to efficiently and easily execute the complex-47-day home-use clinical trial within a very short period of time. Campos ensures its customers successfully execute complex and difficult protocols which they have themselves doubted the possibility of.
Testing Brand Position & Creative Concepts
Campos Inc also led a testing process successfully for a marketing and PR agency known as NFM+Dymum which needed in from customers and eventually informed the selection of a brand positioning concept. Campos’s strategist availed the company with valuable insights on the specific brand concept to consider, including adjustment to key messages as well as attributes. The decision helped NFM+Dymum focus its attention and effort on providing the most valuable executions.
Making a Home for the Maker Movement
Navigating a New Competitive Landscape
Testing a New App to Assess Its Value
Developing Brand & CX Strategy
Campos Inc. Research Divisions Overview
Campos Inc virtually operates using two different methods: the normal brick and mortar research facility and the online/remote. This section would briefly address the two research methods used by this company.
Traditional Research Facility
Campos Inc has Focused Group space that allows users to fully conduct their research activities. The facility is built with modern-day equipment and tools and allows discussions in conference, classroom, or theater styles, as well as different styles of presentations. Additionally, the company also allows software usability testing and spaces can also be converted into mocks stores, bedrooms, living rooms, et cetera. However, most importantly, Campos has a global partner of focus group facilities and innovative spaces that helps provide a platform where big ideas can thrive, and goals accomplished.
Remote/Virtual Research
Campos Inc understands that a traditional research facility may not be preferred by some users, as a result, the company established a remote/virtual platform where groups and companies can put their ideas to productive use. Campos Inc’s dedicated team collaborates with your team while bringing valuable approaches on how best to meet your research goals and objectives. Campos remote research options include small groups, in-depth interviews as well as more complex and interactive engagement. Campos’s virtual platform provides a secure and protected cyberspace where you can share and record sessions as you would have done when using a traditional (in-person) research facility. Additionally, Campos also provides full-service and high-end qualitative research capabilities, which include dedicated service support personnel, skilled moderators who have lengthy years of experience in digital research, reporting services, as well as discussion guide creation.
Campos Inc. Business Partners
CCAC
NFM+Dymum
EBB Therapeutic
Dollar Bank
Pittsburgh Regional Transit
PortAuthority
Campos Inc. Pros and Cons
The following pros and cons are based on employees’ reviews left on Glassdoor platforms.
Pros
Work/Life Balance
Great People to Work with
Career Advancement Opportunity
Availability of Remote Works
Cons
Low Remuneration
Unclear scope of work
Conclusion
It is one thing for a business enterprise to conduct market research, it is another thing to get onboard with companies that claim to be an expert and skilled in the field. The methodologies and unparalleled scope Campos Inc uses including its global partner network, and its dedicated and skilled team of strategists and researchers, gives the company an edge and competitive advantage over its competitors in the marketplace.
