Top 10 Website Analytics Tools for Businesses 

Top 10 Website Analytics Tools for Businesses 

The increasing trend of digitalization in our world is a common and glaring phenomenon to all and sundry. With the exponential increase in demand for cyber tools and AI-design software, several software-oriented companies are now helping numerous businesses across the globe to generate massive leads and conversions to their websites and businesses, increase the sale of their enterprise, and by extension create trust, and build long-term relationships with customers. All around the world today, top companies and businesses like Amazon, Tesla, WEC Energies, amongst others are not utilizing web analytics tools like Google Analytics, SimilarWeb, Clicky, Matomo, et cetera to help aid their business operations and improve their products and services. Similarly, small and medium-scale businesses have also joined the trend, they now utilize these web analytics tools to help aid their ventures, while studying closely to know the needs of their customers and at the same time, striving to meet up with such needs. On the off chance that you are a business owner who needs more clients to improve your clients’ strength and by extension expand your business circle. Or perhaps you are thinking of building a startup and are somewhat mystified on the brink of dilemma, not knowing what web analytics tools to use to build your business. Or your own situation could be that you are a co-founder or part of a business circle or entity that needs more improvement in the area of customer generation and hands-on digital presence. Or your case could be that you are just an inquisitive learner like me who is so intrigued to know and learn things and keep himself abreast of every information as much as possible. If any of these sounds familiar to your stratum or you by any chance fall under the purview of these stratifications, then this piece is right for you. As the title of this piece implies, this article will take you by hand and show you the list of the world’s top 10 website analytics tools for businesses, enlisting from the lowest to the highest. However, not only will this piece list this top web analytic tools, but it will include their key features and components as to why they made the list and justify why each tool is ranked in their respective positions.       

Understanding Website Analytics – What You Need To Know 

As the primary purpose of this article is to list the ten top website analytics tools for your businesses, however, it would be ideal to first understand what a website analytics tool entails in its entirety so as to keep you abreast of all that revolves around this tools, and such gives you smooth navigation throughout the entire portion of this piece. Thus, for the sake of brevity, this section would briefly explain what web analytics tools entail. 

What are Website Analytics Tools? 

Website analytics tools are software-designed tools that let you comprehensively analyze, monitor, gauge, and manage all data generated on your website, and with this, you are able to discover the numbers of visitors that visit your website daily, weekly, bi-weekly, monthly, as well as yearly, you are able to know the number of converting leads your website generates, know how long visitors stay on your website. Website analytics tools also help you generate data you can use in tracking every visitor’s actions on your website, as well as use the data generated to help you understand your visitors’ preferences and choices more, help improve your product and service qualities, and by extension, rank above your competitors in the marketplace. 

List of Top 10 Website Analytics Tools for Businesses 

After delving into deep and rigorous research, a list of 10 web analytics tools is compiled for your businesses to function better and stay ahead of their contemporaries. It is, however, imperative to also note that this list comprises both premium and free website analytics tools, nonetheless, every single one is best suited and tailored for traditional and eCommerce businesses, including large and medium scale businesses as well as relatively small enterprises. Thus, this section will enumerate and address each tool in its ranking categories. In addition, the list will, however, comes along with key features of each web analytics tool, as well as pricing lists for tools with paid options. 

Ranking from lowest to highest our top 10 Web Analytics Tools include: 

#10 MixPanel 

A data science & web analytics tools  

In its entirety, Mixpanel is a web analytics tool that gauges visitors’ experiences, helps analyze their respective actions and preferences, and aids their long-term retention. This tool is best suited for businesses and websites that want to study their customers’ behaviour and interaction over their products and service offerings. The tools avail users of broad analytical tools which can be used to understudy customers’ preferences, observe market trends, as well as monitor and generate consolidated traffic reports, amongst others. Mixpanel ranks top ten on our list with the following key features.  

MixPanel Major Features Include: 

Data Science 

Behavioral Analysis 

Messaging and Testing 

Seamless Onboarding with external platforms 

Swift and Quick Access to Data 

Mixpanel Plans & Pricing 

The Free Plan – No fees attached, free forever 

The Growth Plan – Costs $80 USD monthly 

The Custom Plan – Customize prices according to your specification and need. 

#9 Crazyegg 

A tool with a comprehensive data analysis approach 

For businesses and websites whose aim is to improve their UX (User Experience), boost and develop their UI (User Interface), generate massive leads, and by extension boost their return on investment (ROI), Crazyegg is best suited in this regard. The platform in its entirety has a wide range of features and tools like A/B test running, external platform integration for additional value, as well as some related SEO tools which users can leverage to improve their product and service delivery. The following key feature includes why we ranked this tool as our top 9 web analytics tool. 

Key Features of Crazyegg 

Scroll maps and Heatmaps Enablement – availing users to track activities on their websites 

 Reports Snapshots of Users  

Records Users Sessions 

Allows A/B Testing 

Runs a Demo Dashboard 

Crazyegg Plans and Pricing 

Basic Plan – $24 USD monthly 

Standard Plans – $49 USD monthly 

Plus Plan – $99 USD monthly 

Pro Plan – $249 USD monthly 

Custom Plan – Customized pricing based on specifications 

#8 HotJar 

A tool to knowing your website and its data 

This web analytic tool leverages several user surveys and needs to design an all-in-one tool for optimum user experience. With its wide range of effective tools like UX, and heatmaps, amongst others, specific, business owners can improve their businesses and tackle issues emanating from customers’ experiences.  

Hotjar Key Features 

Heatmaps 

Conversion funnels 

Records Visitors’ Behavior 

Feedback Polls 

Incoming Feedback 

Pricing 

Free Plan – Free forever 

Plus Plan – $39 USD monthly 

Business Plan – Ranges from $99 monthly 

Agency Plan – Customized pricing 

#7 Woopra  

Tracking visitors’ experience all the way 

The Woopra tool lets you track and monitor each visitor’s journey and experience on your website. It uses a tool known as People Profile which avails you with a comprehensive review of every visitor on your website. It also allows integration of several external platforms like Zendesk, Salesforce, et cetera. 

Key Features Include:  

Customer profiling 

Broad metrics  

AppConnect 

Advanced and Swift Reporting System 

Pricing 

Free Plan – Free for life 

Professional Plan – $999 monthly 

Enterprise Plan – Contact support service 

#6 Chartbeat  

Analyzing data for businesses 

In partnership with more than 60, 000 brands, including operations in more than 60 countries across the globe, Chartbeat is one of the web analytics tools businesses can rely on to deliver seamless data generation and track visitors’ overall behaviour for rational decision-making.  

Key Features 

Historical Dashboard 

Automatic reports 

Testing of headlines 

Heads-up display 

Real-timing dashboard 

Pricing 

Basic plan – Solicited pricing 

Plus plan – Solicited pricing 

Premium plan -Solicited pricing 

Here are our Top 5 Website Analytics Tools for Businesses

#5 Finteza 

Hands-on data for evaluation 

If you are looking for a web analytics tool that compiles all web analysis services in a single platform, then Finteza is a good shot. The tool uses an advanced learning machine to understand visitors’ preferences and interactions. Data generated from Finteza can be used to further improve your products and service offerings. 

Key Features include: 

It uses 15 parameters for audience analysis 

Sales funnels customization 

Analyzes pages 

Swift and comprehensive reporting 

Pricing 

Paid Plan – $25 for every 100, 000 users monthly 

#4 Clicky  

Solving the real-time traffic issues 

With more than 13 years of industry experience, Clicky has over 1.2 million websites utilizing its a tool to help solve problems revolving around real-time service tracking, as well as other related web analysis.  

Key Features include: 

Content reporting 

Heatmaps 

Twitter Analysis 

API 

Bounce rate, amongst others 

Plans & Pricing 

Free plan – Free for life 

Pro plan – $9.99 USD monthly 

Pro Plus – $14.99 USD monthly/ $ 119.99 yearly 

#3 Matomo 

Controlling your website 

Complying with regulations like CCPA, HIPAA, as well as PECR, Matomo gives you complete control of all generated data from your site. Its simple-designed interface lets you optimize your offerings and business dealings while meeting customers’ demands. 

Features include 

Roll-up reporting 

Records Session 

Estimation tools 

SEO tools 

Heatmaps 

Plans and Pricing 

Essential Plan – $19 USD monthly 

Business Plan – $29 USD monthly 

Enterprise Plan – Solicited pricing 

Matomo on-premise – Free download 

Matomo for WordPress – Free 

#2 SimilarWeb 

Tracking the digital space 

With SimilarWeb, users are assured of up-to-date market trends and tools specifically designed for users to better understand customers’ behaviour and know how best to tailor their services for improvement purposes. 

Key Features include: 

PPC & SEO  

Affiliate traffic tracking 

Funnel analytics 

Strategic Marketing 

Traffic tracking and measurement 

Pricing and Plans 

Free Pan – free for life 

Enterprise – Solicited pricing 

#1 Google Analytics 

Ranking as our number 1 web analytics tool, Google analytics ranks the largest web analytics software across the globe. It uses an advanced learning machine that works specifically across all industry and economic sectors which include but are not limited to automotive, health, education, eCommerce, travel, retail, et cetera, et cetera. 

Key Features of Google Analytics include: 

Uninterrupted reporting 

Implementation of data 

Seamless integration 

Advanced data management 

User access control 

Plans and Pricing 

Free Plan -Free forever 

Google Analytics 360 – $150, 000 yearly. 

Wrapping Up 

Although, opting for a website analytics tool though could cost you a few bucks, especially if you are looking for a more detailed-oriented web analysis service, nonetheless, the sacrifice is worth it as it would definitely help service your customer better, improve your product quality, and extension increase your earnings and ROI.  Finally, with the above comprehensive review of the top 10 website analytics tools, we trust your expectations outlined in the introductory part of this piece have been met.