March 20, 2025
marketing strategy
differences in sales and marketing strategies
Comparison

The Differences Between Sales and Marketing

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Introduction  Sales and marketing are two vital aspects of any business, but the strategy employed in each of these fields differ significantly. Sales is focused on closing deals and generating revenue, while marketing is centered on creating demand and building relationships with likely customers. Despite having unique goals and approaches, these two powerhouses constantly intersect. […]

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Marketing and Promotion Strategies of AWS
Company Strategies

Marketing and Promotion Strategies of AWS

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Introduction  Amazon Web Services (AWS) is a cloud computing platform that offers computing power, storage, and database services. AWS marketing and promotion strategies are focused on highlighting the benefits of its services, such as scalability, reliability, and cost-effectiveness. Let’s look deeper into it.  What are AWS promotion and marketing strategies? This article focuses on five […]

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Ipsos overview
Company Overview

What is Ipsos?

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Introduction Ipsos is a market research company that provides data and insights on brands, markets, individuals, and society. Innovation, market strategy and comprehension, retail and consumer intelligence, observer, public affairs, mystery shopping, quality measurement, social intelligence analytics, media development, retail performance, and employee relationship management (ERM) are among the company’s solutions. It helps healthcare market […]

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Mercaplan
Company Overview

MERCAPLAN Overview

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About Mercaplan Mercaplan is a market research and brand consulting agency that has been in operation for over 30 years. It is one of the few agencies in the region that can handle projects in many product and service categories in the consumer and business-to-business sectors. It has clients in over 40 countries, including Asia, […]

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