October 15, 2024
market research
top market research methods
Company Strategies

Top Market Research Methods- Their PROS and CONS

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Introduction Market research is a crucial part of any business, providing valuable insights into the preferences and actions of intended customers. There are a number of methods for conducting market research, each with its own advantages and disadvantages.  We’ll walk you through the five best methods of market research in this guide. Keep on reading […]

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how to define research objectives for your business
Company Strategies

Ways To Clearly Define Research Objectives For Your Business

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Introduction Unleashing the power of market research starts with clearly defined research objectives. It’s the roadmap that guides your exploration, hones in on the juicy bits, and ensures that the findings are impactful and instrumental in shaping business decisions. In this article, we will explore various ways to clearly define research objectives for your business […]

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feasibility study
How To Do

How To Make A Business Feasibility Study

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What is a business feasibility study? A business feasibility study is an evaluation of the probable success of a planned venture or project. It is an important step in the process of starting a new business or expanding an existing one.  The study considers the business idea’s market, operational, and financial parts to decide its […]

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Market Research With Mystery Shopping
How To Do

How To Execute Market Research With Mystery Shopping

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Introduction  Marketing research is a critical component of any successful business strategy, and mystery shopping is a powerful tool that can help you gain valuable insights into your target market. This technique involves sending anonymous customers into a business to gather information and feedback on various aspects of the customer experience. Observation and recall are […]

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Kantar Marketplace
Company Overview

Kantar Marketplace Overview

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Kantar Marketplace is an automated market research platform made for insights professionals, marketers, and agencies who want to test, learn and move more quickly. The platform delivers results in hours rather than days thanks to its foundation of industry-leading expertise and tried and true methods. It includes a scope of consumer insights tools including both […]

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Ipsos overview
Company Overview

What is Ipsos?

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Introduction Ipsos is a market research company that provides data and insights on brands, markets, individuals, and society. Innovation, market strategy and comprehension, retail and consumer intelligence, observer, public affairs, mystery shopping, quality measurement, social intelligence analytics, media development, retail performance, and employee relationship management (ERM) are among the company’s solutions. It helps healthcare market […]

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Mercaplan
Company Overview

MERCAPLAN Overview

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About Mercaplan Mercaplan is a market research and brand consulting agency that has been in operation for over 30 years. It is one of the few agencies in the region that can handle projects in many product and service categories in the consumer and business-to-business sectors. It has clients in over 40 countries, including Asia, […]

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NielsenIQ overview
Company Overview

NielsenIQ Overview. Everything You Need To Know

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NielsenIQ is a global market research company that provides insights and analytics on consumer behavior. The company was founded in 1923 and is headquartered in New York City. NielsenIQ offers a range of products and services to help clients understand consumer trends and make more informed business decisions. One of NielsenIQ’s key services is consumer […]

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Schlesinger Group
Company Overview

Schlesinger Group Overview

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The Schlesinger Group is a market research and consulting firm that provides a range of services to clients in various industries. The company was founded in 1966 by Sarah Schlesinger and has since grown to become a leading provider of market research and consulting services. The Schlesinger Group offers a range of services including focus […]

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