Fors Marsh Overview. Everything You Need To Know

Fors Marsh Group (FMG) is a company that specializes in applied research and the business of measuring, comprehending, and influencing people’s decision-making and thinking processes. Since 2002, the company has been using science and strategy to help people change their behavior. Also, to make big organizations and governments better. 

The company operates across several markets within the United States. Since the start of FMG, it has taken its place amongst the top players in behavioral science and applied research. FMG is governed by a unique set of values because it is a B Corporation. These values add to the positive outcomes for partners, customers, and employees.

FMG uses data to help businesses understand and improve their communication,  advertising, and human resource. FMG supports several government agencies like the Food and Drug Administration, Internal Revenue Service, the U.S. Department Of Health and Human Services, etc.

FMG talks to consumers and collects information using different methods like online surveys, focus groups, and studying how people make decisions. It uses what it learns to create ads, bring up new products, and policy decisions. 

The company has worked with many public and private clients, including Fortune 500 companies, charitable organizations, and government departments. It has also finished projects in technology, education, finance, and healthcare, among other fields.

The Fors Marsh Group also uses research to help communities prepare for potential natural disasters and reduce the events of sexual harassment and suicide.

The Washington Business Journal ranked the company as one of the “Best Places to Work” and included it on the Inc. 5000 list of the fastest-growing private companies in the United States, among other accolades. Additionally, the company is a member of the Marketing Research Association and the American Marketing Association.

Founding Year: It was founded in 2002

Headquarters: Arlington, Virginia, United States

Company Type: Private Company

Industry Type: Business Consulting 

Workforce Strength: As of 2022, it has 201-500 employees

Website: https://www.forsmarsh.com/ 

In 2002, Dr. David Forsyth Marsh founded Fors Marsh Group. Before setting up the company, he used to work as a researcher at a university, and he wanted to use what he knew about studying human behavior and social science to solve problems in the real world.

The company was initially a research and conducting firm. It helped groups like charities and government offices by giving them advice and help with research. They looked at how well certain programs worked, determined if campaign messages were getting through to people, and found new ways to ask people what they think.

As time passed, Fors Marsh Group continued to witness meaningful growth and increased its services. It added market research, design, and user research. It also partnered with startup companies, Fortune 500 companies, and research organizations.

The company also carried out many memorable projects. One of them is “The National School Lunch Program”, which provides low-income students with free or reduced-price meals. Fors Marsh Group again looked into proper waste management. It found ways to participate, cut down on waste, and improve the program’s effectiveness.

In 2013, FMG was named one of the fastest-growing private companies in the U.S. by Inc. Magazine. The company has continued to grow, opening offices in several different places across the country and hiring over 300 experts in research and consulting.

As of today, FMG is committed to being a change for good. It combines both research and strategy to improve the quality of life.

The company offers many services, some of which are; 

Ad campaign 

FMG carries out advertising campaigns to help clients achieve their desired results like brand awareness, increased sales, and improved communication. This advertising helps businesses reach the right audience with positive, targeted messaging that converts potential customers into paying customers.

Consumer research 

FMG conducts consumer research to assist businesses of all sizes in preparing for moving changes in consumer demand or attitude. Business owners are shown by the research what their next move should be. This service is very effective. Conducting research in the right way saves an almost-dead business. 

Focus group research

This is one of FMG’s effective approaches to market research. It uses focus groups that enable clients to collect information on their products and services. They also use the insights gained to decipher customer attitudes and opinions. 

User Experience Research

FMG provides this service to businesses that want to create useful products for their consumers. They will also have data to support their choices. With this service, clients can know who will use their products.

Customer Experience Research

For a business to continually see growth and expansion, it must have an outstanding customer experience. Customers are the backbone of any business and without them, a business will not exist. FMG assists businesses to gain customer loyalty, brand awareness, and a positive customer base. 

Email marketing 

Every business knows how effective this service is. It is one of the best ways to relate with your customers and share your company information. 

With this service being provided by FMG, you can be sure of constant communication with your customers, and be able to promote your products and services. One benefit of this service is that it is more affordable than other marketing options.

According to the 2021 financial report on the Fors Marsh Group website; 

• The company reported a revenue of $123 million in 2021. This was a significant increase from the $91 million recorded in 2020.
• The company also had a net income of $8.6 million in 2021, compared to a net loss of $1.8 million in 2020.
• In terms of assets, the company’s assets amounted to $53 million in 2021, a little increase from the $52 million it had in 2020.
• In addition, the company had a total equity of $20 million in 2021, up from $18 million in 2020.

Overall, Fors Marsh Group’s financial statements for 2021 showed healthy growth and performance, with considerable increases in revenue and net income over the previous years.

Like every other research company, Fors Marsh Group has its pros and cons. They are;

• FMG knows a lot about what people think and what they want. They can use this knowledge to help you make better choices and grow your business. 
• They are experts in promoting a company’s products and services. 
• The company can give advice on business plans and how to create new products. 
• FMF has a lot of experience working with big companies and government organizations in the U.S
• With FMG, you are assured of accurate and reliable results.

• FMG being a big company may prevent it from responding quickly as small companies would. For clients who want quick results, this could be a problem. 
• Companies looking for expertise in fields outside of FMG’s offerings may need to look elsewhere. 
• The company’s services are expensive.
• It operates only within the United States.

Overall, FMG helps businesses make smart decisions by providing research and advice. They gather information from studying programs and listening to customers. The company is a reliable partner and is committed to helping businesses grow and succeed. FMG being an expert company will always strive for excellence.