Key Strategies of Cohesity 

Cohesity

Introduction

Positioning as a leader in the 2022 Garter Magic Quadrant for Enterprise Backup & Recovery Software Solutions, Cohesity is a North American information technology corporation dealing with the development and invention of software that enables IT experts to backup, control, and study data spanning across multiple platforms as well as systems. In its entirety, the company’s products and services include but are not limited to SaaS management, DataProtect, Helios, Disaster Recovery as a Service, Anti Ransomware, DataPlatform, FortKnox, et cetera. Cohesity was founded in the year 2013 by an IT guru, Mohit Aron. The company’s headquarters is based in San Jose, area of California, United States. Albeit the company has relatively little industry experience in that it was established less than a decade ago compared to its counterparts, nonetheless, the company has since been making waves in the industry, taking several IT companies with long-shot years down. Typically, the company is proud to be named to the 2022 Forbes Cloud 100, making it the fourth time in a row (yearly) it would be named. The ranking indicates the company as one of the largest privately owned cloud-based companies in the world. It was also ranked on the CRN’s 100 Coolest Cloud Companies list which is being published yearly for a third consecutive time in a row. Additionally, the company is also ranked for the second time in a row on the 2022 Customers’ Choice Gartner Peer Insights. In the past years, the company has introduced several innovative products as well as services in the IT industry such as DMaas, which implies Data Management as a Service. The company is also committed to expanding exponentially across several national borders of the world, and recently, this commitment is evident as the company had recently extended to Singapore and Southeast Asia, the Middle East, India, as well as Ireland. However, the company’s astounding feat could be traced to its choice of strategies, that is, there are certain key strategies the company is leverage the combination of it has awarded and birthed such feat for the company. Following the core portion of this article, the succeeding lines will thus address these key strategies in detail. However, before delving into that, a quick snapshot of the company’s background would be looked into. 

Cohesity At A Glance 

Founded by Mohit Aron a co-founder of a storage firm operating under the name, Natanix. Cohesity was launched in the year 2013, June. In the year 2015, June, Cohesity became a public figure with the introduction of its platform which was tailored to accumulate and help manage data that are relatively secondary. In the same year, during the month of October, the company announced the release of several products from its enterprise, including DataProtect as well as DataPlatform.  

Since its establishment, the company rolled out a series of public funding, and at the end of its Series B funding, the company’s total accumulated cash recorded from its Series A and B funding amounted to the tune of $70 Million USD. 

In the year 2016, February, Cohesity was named the second generation of DataProtect as well as DataPlatform. And in the same year, in June, Cohesity released its 3.0 products which help extends data security to servers that are physical. Additionally, as of June of that same year, the company accounted for a total sum of $70 Million USD donated by companies like Google Ventures, Sequoia Capital, as well as Qaulcomm Ventures. 

In the year 2017, April, the company also pronounced a $90 Million USD funding for its Series C round. The funding round was led by GV, which happened to be the enterprise arm of Alphabet Inc., which is known to be the parent company of Google. By the end of that year, Cohesity accounted for a total number of 300 employees under its management. 

In the year 2018, May, Cohesity made its first purchase by acquiring Imanis Data. And in that same year, in June, Cohesity released its online MarketPlace for the sale of its applications which was running on the company’s DataPlaform.  

In the year 2020, the company recorded the aggregate amount gotten from its funding series to hit the total sum of $660 Million USD. And in the year 2021, December, the company filed for its first Initial Public Offering (IPO).  

In the year 2022, April, the company entered into a partnership agreement with Rackspace Technology, dealing with the management, backup, and recovery of cloud-based data. And as of August, 2022, Cohesity pronounced the replacement of Mohit Aron who acts as the company’s CEO and President – by Sanjay Pooven. 

Key Strategies of Cohesity 

As regards the core portion of this piece, this paper would discuss the key strategies utilized by Cohesity. These key strategies are considered contributing factors that led to the astounding achievement of Cohesity. They include:   

Leveraging Next-Generation Data Management: 

One of the major strategies that had helped Cohesity hither to this day is its ability to leverage tools that are relevant in today’s IT world. The company uses artificial intelligence as well as sensitive learning machines to build its software in a robust way that helps solves the problems associated with data management in several business settings and enterprises. Sub-strategies that fall under the purview of this strategy include:  

– Simplicity at Scale 

–  Zero Trust Security 

–  Powered by AI 

– 3rd Part Extensibility 

–  Treat Defense 

Crowd Funding Strategies: 

Considering the rate at which the company had extended in recent years after being only established in less than a decade ago, coupled with its market capitalization status, one could wonder how the company had been able to achieve such a great feat. However, the secret to this could be traced to the company’s ability and acumen to leverage and roll out a series of crowdfunding while still in stealth. Research has it that the company has been able to boast of its capital through major public donations from public corporations. For example, in the year 2020, the company recorded the aggregate amount gotten from its funding series to hit the total sum of $660 Million USD.  

Quality Meets Simplicity: 

Another leveraging strategy used by the company is creating software and artificial intelligent suite that are easy and simple to manage by user yet build with high-quality tools and components that ensures optimum data security of firms, seamless recovery of data as well as an easy-to-access database and cloud-based platforms.     

Partnership and Networking: 

Understanding what the power of a great partnership and strong networking can do in business, the company strives to partner and network with several top Fortune 500 and Forbes Global 2000 companies by offering them its products and services to help cushion these companies’ data management operations. Additionally, the company also emphasizes partnership building, for example, in the year 2022, April, the company entered into a partnership agreement with Rackspace Technology, a company dealing with the management, backup, and recovery of cloud-based data and the partnership has helped expand the company’s backup and data recovery unit.    

Passion for Continuous Improvement: 

Another astounding strategy utilized by this company is latched in its commitment to continuous growth and development. This strategy is evident in the company’s transition history and it’s marked as one of its major drivers for improvement, hence its frequent naming on several ranking lists. For instance, the company was named to the 2022 Forbes Cloud 100, making it the fourth time in a row (yearly) it would be named. The ranking indicates the company as one of the largest privately owned cloud-based companies across the world; amongst other significant rankings.

Commitment to Innovation: 

Little wonder why several top companies which make up the list of Fortune 500 and Forbes Global 2000 continued to patronize and deal with the company; the reason is, however not quite far-fetched – Innovation. Over the year, the company has been able to distinguish itself firm amongst other IT-based companies with its innovations and cutting-edge products. This strategy has thus awarded the company the recognition of a leader in next-generation data management. 

A Pursuit for Acquisition: 

Despite the company’s relatively short industry experience, the evidence of its pursuit of acquisition is apparent in the company’s historical record. Record has it that, in the year 2018, May after Cohesity released its online MarketPlace for the sale of its applications was running on the company’s DataPlaform, the company made its first purchase by acquiring Imanis Data. 

A Commitment Data Security, Cloud Management & Data Recovery and Backup: 

In its entirety, the company’s major focus is embedded in three segments, which are Data Security, Cloud Management,  as well as Data Recovery and Backup; Cohesity leverage these three business units by investing all required resources (including human capital and other relevant resources, tools, technologies) to build a strong and household brand. 

Conclusion 

Ultimately, this piece has been able to introduce Cohesity as a company, its relatively short history, as well as its key strategies which are responsible for the company’s overall growth and development despite being established in the year 2013, which is only an approximation of 9 years. That said, I hope your expectation as noted in the introductory portion of this piece has been met based on the foregoing detailed sections.