Ameriprise Financial Inc. (AFI) is a company known for diversified financial services that, through its subsidiaries, provides wealth and asset management, cash, card, and lending solutions, insurance and annuities products, financial planning, and personal trust services. Investment products like individual retirement accounts, stocks, and exchange-traded products, as well as mutual funds, syndicate offerings, education savings, real estate, and alternative investments, are all included in its wealth and asset management services. The business provides brokerage sweeps, accounts, cards, margin lending, and cash management. AFI offers insurance options for long-term care, disability care, property, casualty, and life. Annuities, retirement planning, professional fiduciary services, speciality trusts, charitable trusts, and testamentary trusts are other services provided by the business. Asia-Pacific, EMEA, and the Americas are where it is operationally present. The US city of Minneapolis serves as the home base for AFI.
Ameriprise can trace its ancestry back to John Tappan, who founded Investors Syndicate in 1894. Around 100 investors first contributed $5 each to the company, and by 1914 its assets had grown to $1 million. John Ridgeway bought the company in 1925 and combined its activities with his own investment company.
Throughout the 1920s and 1930s, Investors Syndicate kept expanding, and by1937, its assets had surpassed $100 million. It began operating in the mutual fund industry in the 1940s, and its name was changed to Investors Diversified Services. American Express paid $780 million for the Company in 1984, and in 1995 it changed its name to American Express Financial Advisors. The Company made several acquisitions, notably those of Threadneedle and Dynamic Ideas, as it continued to grow under the American Express brand.
Threadneedle Asset Management Holdings, based in London, was purchased by AEFA in October 2003.
Ameriprise Financial, Inc., a publicly traded corporation, was formed in September 2005 as a result of the corporate spin-off of AEFA by American Express. Ameriprise Bank, FSB was introduced by the business in September 2006.
The full-service defined contribution pension business of Invesco Perpetual, with assets totalling £470 million, was bought by Threadneedle in February 2008.
Ameriprise bought the investment funds division of Standard Chartered Bank’s World Express Funds in 2009, giving Threadneedle access to a reputable Luxembourg-based SICAV platform with over US$2.38 billion in assets under management.
The long-term asset management division of Bank of America, Columbia Management, was purchased by Ameriprise Financial for $1 billion in May 2010.
To enable its registered representatives to concentrate on growth opportunities, Ameriprise stated on April 25, 2011, that it was looking for an “appropriate buyer” for Securities America Financial Corporation. In November 2011, Ameriprise completed the sale of Securities America to Ladenburg Thalmann Financial Services for $150 million in cash and potential future payments.
Ameriprise also established an insurance brokerage entity in India that was granted a license to deal in insurance products by India’s Insurance Regulatory and Development Authority. In January 2012, the company began offering services to Indians with a minimum income of US$40000 (IRDA). Ameriprise India opened operations in Mumbai, Pune, Greater Noida, Delhi, and Gurgaon. Ameriprise closed its fledgling financial planning division in India in May 2014 due to weak demand for fee-based consulting services.
The company finished converting Ameriprise Bank, FSB, a federal savings bank subsidiary, to a limited-power national trust bank in January 2013. As part of the conversion, the subsidiary’s name was changed to Ameriprise National Trust Bank.
Threadneedle changed its name to Columbia Threadneedle in 2015.
The business bought Investment Professionals, Inc. in 2017.
Ameriprise Auto & Home Insurance was sold by the business to American Family Insurance in 2019 for $1.05 billion.
Phoenix Wealth Management, a financial advisory firm based in Phoenix, joined Ameriprise Financial, according to an announcement made by the company in May 2022. Christine Gustafson, the director of Phoenix Wealth Management, and her staff started the company with more than $450 million in client assets, including assets from private clients, family offices, and nonprofit organizations.
Company’s Business Model
Ameriprise offers a variety of advisory and financial services to a wide range of clients. Customers of the company can be divided generally into three categories:
- Individuals, which includes high-and ultra-high net worth individuals, family offices, and individual investors.
- Retail includes a variety of corporate and commercial entities across multiple business sectors, including businesses engaged in the financial services industry.
- Institutional, which includes significant financial and banking clients, government and public bodies, as well as non-profit and charitable organizations.
What values does the company bring to clients?
The following are some ways in which Ameriprise adds value for its clients:
- It stands in the market and reputation, with the company recognized as a dependable supplier of high-quality financial products and services; Its customer service, with the company offering customized services to its clients.
- Close client relationships and ongoing communication; Personalized advice and guidance; wide range of products, with the company providing a wide selection of financial products and services to its clients.
- Its extensive customer base is across the US, as well as its operations in markets throughout Europe, Asia, Australia, the Middle East, South America, and Africa.
- its knowledgeable staff, which includes a sizeable team of financial and investment advisors as well as an experienced team of industry executives.
How does the company operate?
Ameriprise offers details on its many goods, services, and markets on its website, which is located at www.ameriprise.com. The business also has an online customer portal where customers may send and receive messages, pay bills, and transfer money. Additionally, the business offers a tool that enables customers to locate financial counsellors.
How is the company’s relationship with its customers?
Through its website and online customer portal, Ameriprise offers its clients a variety of self-service tools and services. Customers can use these channels to manage their accounts and transactions, transfer money, pay their bills, send and receive messages, and more without having to deal directly with the company’s sales and support staff.
Ameriprise offers its customers ongoing customer support services, and they can get individualized help by calling or emailing the business. The Company offers a variety of online assistance tools, such as FAQs, service forms, and user manuals, as well as market and research reports, financial articles, and user guides. In addition, Ameriprise maintains several social media profiles on sites like Facebook, YouTube, LinkedIn, and Twitter where customers may monitor the company’s activities and get in touch with it.
How does the company generate revenue?
Ameriprise makes money by offering a range of financial and investing services. The company categorizes its sales into four main groups:
- Fees for management and financial advice, include income from managing institutional investments, separate and wrap account assets, mutual funds, and fees for offering financial advice, administrative support, and other custodial services.
- Revenue from point-of-sale fees and asset-based fees are all types of distribution fees.
- Net investment income, which includes interest on fixed-maturity securities, mortgage loans that are classified, loans secured by policies and certificates, and other investments.
- premiums, such as those for standard life and health insurance as well as immediate annuities, as well as those for vehicle and home insurance.
- Other revenues, such as fixed and variable universal life insurance fees and variable annuity guaranteed benefit rider fees.
Currently, the known revenue of the company is $13.4 billion [2021].
Controversies the company faced
2005 seemed to be quite a year for the company as the company and New Hampshire agreed to a $7.4 million settlement in July 2005 after New Hampshire claimed the corporation had broken the law by paying its financial advisors to encourage clients to invest in failing in-house mutual funds.
Ameriprise agreed to pay $12.3 million in December 2005 to resolve NASD complaints about allegedly favouring particular mutual funds in exchange for brokerage business. The business agreed to pay $15 million in the same month to resolve accusations of market timing made by the United States Securities and Exchange Commission. The Minnesota Department of Commerce fined Ameriprise $12.3 million for inappropriate share sales, and the National Association of Securities Dealers assessed $2 million in additional penalties. Ameriprise has not disclosed which funds were timed, the names of the individuals involved, or the specifics of the disciplinary action that was taken.
The business and the US settled in December 2016. As a result of discriminating against 20 black employees by paying them less than similarly situated white employees, the Department of Labor has agreed to pay $128,200 in back wages.
The business paid $230,000 in February 2018 to resolve claims made by the United States. It was ordered by the Securities and Exchange Commission to place consumers in higher-fee funds.
Five Ameriprise representatives were accused of engaging in fraud, including the forging of client documents, and stealing more than $1 million in client funds over four years. The company was accused of failing to protect the assets of retail investors from theft by its representatives, and it was ordered to pay $4.5 million to resolve the charges in August 2018.
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