Behaviorally Overview. All You Need to Know

Behaviorally is a marketing company that specializes in helping businesses achieve the most valuable moment in marketing: the point at which a purchase transaction occurs. They do this by using a digital-first approach and leveraging decades of category expertise and their behavioral framework, which was developed over the years as PRS. This framework allows them to define and diagnose the behaviors that drive shopper growth.

The Behaviorally team is made up of experts with experience and a passion for ensuring that their clients’ investments in marketing lead to valuable transactions in retail. They offer a range of services to help businesses achieve this goal, including digital marketing strategies, customer insights, and data analysis.

Whether you are a small business owner looking to increase sales or a large corporation looking to optimize your marketing efforts, the team at Behaviorally has the skills and knowledge to help you achieve your goals. Understanding consumer behavior and creating marketing campaigns that resonate with your target audience are their specialties. They collaborate closely with their customers to comprehend their specific requirements and create results-oriented, individualized solutions.

The company’s expertise spans a variety of industries, and it has a focus on using digital tools and techniques to help businesses understand and engage with their customers. Behaviorally aims to help businesses understand and influence consumer behavior in order to drive growth and success.

In a fast-changing world, where consumers interchangeably move between digital and physical contexts, Behaviorally can be the constant that can be used to help drive shopper growth. The company grounds itself in deep scholarly research and the frameworks it uses are simple enough to yield clear recommendations for actions urgently needed by brands to address complex challenges in a way that creates value.

Headquarters: Teaneck, New Jersey, United States

Company Type: Private 

Industry Type: E-commerce, Market research, Retail 

Workforce strength: As of 2022, they have about 101-250 employees 

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It offers a range of services to help businesses achieve their goals, including:

• Digital marketing strategies: The team at Behaviorally has expertise in developing digital marketing campaigns that target and engage the right audience. This includes creating effective messaging, identifying the best channels for marketing, and setting up tracking and measurement systems to measure the success of campaigns.
• Customer insights: Behaviorally helps businesses understand their customers by providing insights into their behaviors and preferences. This includes conducting market research, analyzing customer data, and using customer journey mapping to understand the entire customer experience.
• Data analysis: The team at Behaviorally has expertise in analyzing data to understand customer behavior and identify trends and patterns. This includes using tools like Google Analytics, social media analytics, and customer relationship management systems to gather and analyze data.

The company provides several solutions across the define and diagnose phases, which include:

• Packflash: PackFlash is a tool that helps businesses validate the design of their packaging for both e-commerce and physical retail. It includes integration with PackPower Score, an AI-powered sales prediction tool, and the ability to benchmark against competitors. PackFlash also provides fast, automated reporting and reliable validation of packaging for both physical and digital shelves. The pricing model is flexible and allows businesses to customize their solutions to fit their specific needs and answer unique questions.
• Shopperflash: This is an online tool that is designed to help businesses optimize their shopper marketing strategies by rapidly evaluating the impact of various tactics such as packaging, point-of-sale materials, planograms, and pricing on consumer behavior. With this tool, businesses can quickly and easily measure the effectiveness of their marketing efforts and make informed decisions about how to refine and execute their strategies. The tool is fully immersive and allows businesses to replicate consumer experiences in a variety of retail environments, including convenience stores, drug stores, mass retailers, and grocery stores. ShopperFlash also includes a database of pack and shelf designs, making it easy for businesses to build virtual shelves and explore insights from adjacent retail categories or environments.
• Flash.AI: This is a powerful tool that uses artificial intelligence and a behavioral database to evaluate the effectiveness of packaging designs. With a high accuracy rate of up to 85%, Flash.AI can identify the best packaging options based on image recognition and provide clear key performance indicators related to the benefits and barriers that influence human decision-making. The results are delivered in a dashboard within 120 minutes, making it a cost-effective solution for testing packaging designs early and often.
• Omnipath: OmniPath is a tool designed to help brands understand the factors that influence consumer shopping habits. It can identify key points in the shopping journey that can be used to influence consumer choices, the most effective touchpoints for marketing efforts, the most valuable retailer partnerships, and how consumers navigate both online and physical stores. Additionally, OmniPath can help brands create the best possible shopping experience for consumers while also maximizing brand benefits. It can also identify opportunities and threats for products both online and in-store.
• Shopperlab: This is a tool that helps businesses understand the factors that influence shopper behavior in retail environments, both physical and digital. It allows for the customization and repetition of lab experiments that simulate retail environments and examine the impact of various factors, such as shopper marketing, category management, pricing, and point-of-sale, on purchase decisions. ShopperLab also provides insights into the emotional and personal contexts that shape consumers’ brand connections and purchasing choices, as well as the role of packaging in the shopping experience.

Pros 

• As a leader in the application of behavioral principles to successful retail marketing, the company aids brands in creating more valuable transactions.
• It offers a variety of tools to help businesses optimize their packaging, marketing, and shopping experiences.
• It uses artificial intelligence and a behavioral database to evaluate the effectiveness of packaging designs.
• An experienced and passionate team that ensures clients’ marketing investments lead to valuable transactions in retail.
• It provides insights into the emotional and personal contexts that shape consumers’ brand connections and purchasing choices
• Expertise spans a variety of industries and has a focus on using digital tools and techniques to help businesses understand and engage with their customers.
• The company can identify key points in the shopping journey and create the best possible shopping experience for consumers.

Cons 

• May be more expensive than other marketing companies due to their specialization and focus on driving purchase transactions.
• May not be suitable for businesses that do not prioritize driving purchase transactions or do not have a strong online presence.
• The company may not have as much experience in traditional marketing techniques such as print or television advertising.
• May not be as effective in industries where consumer behavior is more difficult to influence or predict.
• The pricing model is not explicitly mentioned, so it is unclear how much the tools offered cost.
• It is not mentioned if the tools work for all types of businesses or industries, so their effectiveness may vary. 
• It is not mentioned if the tools have any limitations or restrictions in their functionality or data analysis capabilities.

Behaviorally is a valuable partner for any business looking to maximize the value of its marketing investments and achieve successful purchase transactions. Whether you are looking to increase foot traffic to your store, drive online sales, or simply increase brand awareness, the team at Behaviorally has the expertise and resources to help you succeed.