Big Spaceship
Introduction
Big Spaceship is a digital creative agency founded in 2000 by Michael Lebowitz and based in Brooklyn, New York. The company specializes in creating digital experiences for a wide range of clients, including major brands such as Nike, Google, Samsung, and American Express.
The approach that Big Spaceship takes to digital design is centered on the concept of “storytelling,” which involves making use of digital media to create engaging, immersive experiences that connect with audiences emotionally. The company has received numerous industry awards and accolades as a result of this strategy, as well as a reputation for innovative and successful digital campaigns.
The creation of the website for the popular HBO show Game of Thrones is one of Big Spaceship’s most notable projects. The website was made with fans in mind, offering them exclusive content and features like character biographies and an interactive map. The company has also been named on the Inc. 5000 list of fastest-growing private companies in America.
Big Spaceship provides a variety of additional services, including strategy, user experience design, social media marketing, and content creation, in addition to its core design and development services. In addition, the company places a strong emphasis on R&D, constantly looking into new methods and technologies to stay ahead of the curve in the rapidly changing digital media industry.
Key Facts
Founding Year: It was founded in 2000
Headquarters: Brooklyn, New York
Company Type: Private Company
Industry Type: Digital Marketing and Advertising Agency
Workforce Strength: Big Spaceship has 176 employees
History
Michael Lebowitz established the digital design and marketing firm, Big Spaceship, in the year 2000. Lebowitz wanted to start a new kind of agency that focused on the intersection of design and technology, so the company was born.
Big Spaceship’s initial focus was on creating interactive experiences for businesses and brands. The company quickly established a reputation for its cutting-edge digital design methods. The company received numerous accolades for its work and was named one of Fast Company’s “Top Ten Digital Design Agencies” in 2003.
Big Spaceship decided in 2006 to offer social media marketing and management services, which were still in their infancy at the time. As social media platforms like Facebook and Twitter were rapidly gaining popularity and becoming an essential component of the digital marketing landscape, this move proved to be a smart one. The company was at the front of the online entertainment revolution, assisting brands with exploring the quickly changing scene of digital marketing.
One of AdAge’s “Best Places to Work” in 2010 recognized the company for its distinctive culture and innovative work environment. New services and capabilities were added to Big Spaceship’s offering as the company continued to expand and develop. This included the establishment of a full-service production studio in 2010, which enabled the business to provide customers with video content in addition to its standard digital marketing services.
Dentsu Aegis Network, a global advertising and media company, purchased Big Spaceship in 2018. Big Spaceship has continued to grow and expand its services ever since it was acquired, working with companies like Samsung, Nike, and Google.
The company has worked with a wide range of clients in technology, entertainment, and fashion, and has added new services like user experience design and data analytics. The company is now regarded as a market leader in digital advertising and marketing.
Key Financials
Big Spaceship is a digital creative agency that has seen significant growth in recent years.
- In 2021, the company reported a revenue of $16.5 million, an increase of 10% from the previous year.
- The company also reported a net income of $1.8 million, a decrease of 5% from the previous year.
- The business reported total assets of $9.5 million, an 8 percent increase from the previous year. This was mostly because more money was spent on technology and equipment to help the business grow.
- Big Spaceship also reported a strong cash flow in 2021, with a cash balance of $3.5 million. This was attributed to the company’s successful execution of its financial strategy, which included a focus on cost management and efficient use of resources.
Services
Big Spaceship offers a wide range of services to assist businesses and organizations in reaching their intended audiences and achieving their objectives. Big Spaceship provides a number of essential services, including:
1. Brand Strategy
Big Spaceship has a team of experts who can help businesses and organizations create a brand strategy that is clear, consistent, and reflects their individual values and message. Creating a compelling brand story that resonates with customers and defining the target audience are all part of this.
2. Creative Services
Big Spaceship helps businesses and organizations create visual and written content that is engaging and effective by providing a variety of creative services, such as design, copywriting, and illustration. This includes everything from designing packaging and logos to designing websites and running campaigns on social media.
3. Interactive Development
Big Spaceship helps businesses and organizations create visual and written content that is engaging and effective by providing a variety of creative services, such as design, copywriting, and illustration. This includes everything from designing packaging and logos to designing websites and running campaigns on social media.
4. Content Production
Big Spaceship has a team of experienced content producers who are able to assist businesses and other organizations in developing content that is both compelling and engaging for a variety of formats and platforms.Video, animation, podcasts, and social media content are all included in this.
5. Data Analytics
Big Spaceship provides a variety of data and analytics services to assist businesses and organizations in comprehending their clients and evaluating the efficacy of their marketing campaigns. This entails conducting user research and surveys, analyzing data from social media, tracking app and website usage, and so on.
6. Media Planning and Buying
Big Spaceship has a team of media experts who can assist businesses and organizations in developing and implementing effective media plans that reach their target audiences at the right times, in the right places, and in the right places at the right times. This includes developing and implementing targeted advertising campaigns, as well as planning and purchasing traditional and digital media.
Pros and Cons
Pros
- Big Spaceship is well-known for providing customers with high-quality digital experiences.
- The business has a diverse group of talented designers, developers, and strategists who bring a wealth of knowledge and experience to their projects.
- Big Spaceship has a history of successful partnerships with established businesses and brands.
- The business is well-known for putting innovation first and staying ahead of new technology.
Cons
- Because Big Spaceship is a large company, it can sometimes be hard to get individual support and attention.
- Some clients with limited budgets may find the company’s services prohibitive because they are frequently more expensive than those offered by smaller agencies.
- Some customers may not perceive that they are receiving tried-and-true solutions to their issues because of their emphasis on innovation.
- Due to Big Spaceship’s size and reputation, it may be challenging for smaller or newer customers to enter their network and form partnerships.
Conclusion
In general, Big Spaceship is a digital creative agency with a lot of success and respect. It is known for its unique approach to storytelling and its dedication to excellence and innovation. The company keeps on pushing the limits of what is conceivable with computerized media, and its work has assisted various clients with associating with their audience in strong and significant ways.
