June 14, 2024

How To Make A Business Feasibility Study

feasibility study

What is a business feasibility study?

A business feasibility study is an evaluation of the probable success of a planned venture or project. It is an important step in the process of starting a new business or expanding an existing one. 

The study considers the business idea’s market, operational, and financial parts to decide its feasibility. Entrepreneurs can use the results to make better decisions about the success of their businesses.

In this guide, you will learn the steps used in running a thorough business feasibility study, including market research, financial projections, and risk evaluation.

To make a business feasibility study, you can abide by these steps:

1. Define the business concept 

This is an essential step in this process as it lays the basis for the rest of the feasibility study. The purpose of defining the business concept is to plainly articulate the idea behind the business, including what it aims to achieve.

This should include an explanation of the products or services offered, the target market, and the unique selling proposition of the business. It is also vital to sum up the goals and objectives of the business, including both short-term and long-term plans.

In addition, determining the business concept’s feasibility necessitates a comprehensive market demand analysis. This includes knowing how big the target market is, looking at competitors, and finding out what the target audience buys. The potential market share and overall viability of the business concept can be determined using this information.

2. Conduct market research 

This step involves gathering data and information on the target market, competition, and demand for the product or service you are proposing. This data is then analyzed and utilized to decide the feasibility of the business idea.

Analyzing the target market is the first step in conducting market research. This entails comprehending the target customers’ demographics, requirements, and preferences. The information gotten can then be utilized to ascertain the target market’s size and growth potential.

Next, it is important to study the competitors in the market. This comprises understanding their strengths, weaknesses, and market positioning. The information can be gotten through competitor analysis, market reports, and industry data. Understanding the competition is important in differentiating your proposed product or service from others in the market.

Finally, the demand for the product or service must be evaluated. Market surveys, market trends, and industry reports can all be used to accomplish this. Estimating the company’s potential revenue and profit relies heavily on knowing how much demand there is for the product or service.

3. Evaluate the technical aspects

The following steps can be taken to evaluate the technical aspects:

  • Determine the technical requirements: What technology, software, or equipment is needed to set up and run the company? Consider elements such as compatibility, cost, and scalability.
  • Assess technical resources: What technical expertise and skills do you or your team possess? If there are any gaps, how will they be filled?
  • Identify possible technical risks: What technical challenges could appear and what is the probability of these challenges occurring? How will these risks be managed?
  • Evaluate suppliers and vendors: Who will provide the technology and equipment needed for the business? What is their reputation, and what is the price and quality of their products or services?
  • Review existing technology: If there is existing technology or systems in place, how will these be integrated with the new technology? What upgrades or modifications are necessary?

By evaluating the technical aspects, you can decide whether the resources and necessities are feasible and attainable. The general feasibility study will be informed by this information.

4. Consider the financial aspects

This includes making financial projections that will tell you how likely the business is to succeed. The financial projections should include a startup budget that details all of the costs that will be incurred in the early stages of the business. Equipment purchases, office rent, legal and accounting fees, marketing and advertising costs, and personnel costs should all be included in this.

In order to have a clear understanding of the ongoing costs associated with running the business, operating expenses should also be summed up. Rent, supplies, insurance, utility bills, and other regular costs that are necessary to keep the business running should all be included.

Additionally, estimates of revenue play a significant role in financial projections. This ought to include an estimation of the anticipated revenue from sales in addition to any additional revenue sources. When estimating the company’s potential revenue, it is essential to take into account the potential size of the market, the competition, and consumer behavior.

5. Evaluate the management and organizational structure in your feasibility study

To do this, it is important to consider:

  • The experience, mastery, and qualifications of the key people who will be in charge of running the business on a day-to-day basis.
  • The cost of hiring and orienting staff, benefits, and other connected costs. This is needed when determining the number of employees required to run the business effectively and efficiently.
  • The nature of the business, the size and complexity of the organization. Also, the type of ownership to determine the best management structure for the company.
  • The type of ownership that is most suitable for the company. Determine which type is best equipped to the business’s necessities by weighing the pros and cons of each.

A feasibility study helps figure out if a business has the right people and setup to reach its goals and succeed by looking at its management and organization.

6. Assess the risks

This means figuring out all the challenges and risks that could come up during business operations. Strategies for mitigating the risks must be chosen after they have been identified and evaluated.

It is also important to have backup plans in place to address potential risk like supply chain disruptions or financial emergencies.

In addition, as the business expands and changes, it is necessary to always monitor and reevaluate the risks. This will guarantee that the risk-reduction methods are up to date and still work.

7. Analyze the results

All of these steps are important, but the analysis is especially important. You need to make sure nothing needs to be altered or tweaked and everything is as it should be. Hence, take a moment to review your study one more time.

If the results are good, the business can begin or grow. If the results are bad, the business may need to alter to fix problems found in the study.

It’s time for you to decide whether this project is doable or not. This may seem straightforward, but the decision you make now is the combination of all the hard work you’ve put in up until this point.


By identifying the factors that can lead to a project or business venture’s success, feasibility studies assist project managers in determining its viability. The study also demonstrates any risks to the venture’s success and the potential return on investment.

Before investing time, money, and business resources in an idea that might not work out the way you had planned, feasibility studies give you the chance to “get it right.” This will prevent you from investing even more money to fix flaws and remove limitations before simply trying again. Additionally, feasibility studies may make you aware of new possibilities, opportunities, and solutions that you might not have considered otherwise.

Frequently Asked Questions

Leave feedback about this