Things to consider before printing your product package

Introduction 

A crucial step in the production process is printing your product package. This final touch is what will set your product apart from the competition on the shelves and draw in potential customers. However, before you hit the print button, there are a few things you need to know to ensure your product package is of the highest quality and meets all your business demands.

We’ll go over the most significant things to keep in mind before printing your product package in this article. You’ll get assistance in developing a packaging that will shine for your product, from materials and colors to branding and size.

What are the factors to consider when printing your product package?

The hard part isn’t just coming up with a product that will please your customers. It is making sure your product stands out in a packed market. Packaging plays a vital role in today’s world in making a product visible and appealing to customers.

To stand out, you need to consider:

1. Branding

Before printing your product package, the branding should be the first thing you think about. It is important that your branding be consistent and readily noticeable on the packaging. Your customers will be able to easily single out your product online and in-store thanks to this.

Your branding is like a signature for your product. It’s how people recognize and know it’s your product. This makes up things like your logo, colors, and font. Ensure it looks the same everywhere, like on your package and other materials.

Branding facilitates customer trust and long-term relationships. It contributes to customer retention and increases customer loyalty. On the other hand, packaging aids in attracting customers’ attention. Therefore, it is essential to combine the two to produce a harmonic front.

You can make a design manual that your designers can use to make sure everything is uniform with the brand.

2. Design

Package design is an important factor to consider before printing your product package because it can greatly impact the perceived worth and appeal of the product to likely customers. A well-designed package can make a product stand out on a store shelf, attract attention, and create a positive impression on consumers.

Also, a package design can convey important information about the product, such as its features, benefits, and usage instructions. A professional, interesting design can also help to build brand honor and loyalty.

So, it is important to make sure the design effectively communicates the key information and aligns with the target audience and branding before printing.

3. Materials 

Printing requirements and printing techniques differ depending on the material. For instance, printing on plastic will demand a different strategy than printing on paper or cardboard.

A few things to look out for are:

• Durability: The materials ought to be able to withstand the stresses of transportation, storage, and handling. Additionally, they ought to be able to safeguard the product from harm.
• Moisture: The materials used in the packaging ought to be able to shield the product from these conditions if it is susceptible to changes in temperature or moisture.
• Recyclability: To help reduce the result that your packaging has on the climate, use materials that can be recycled or easily broken down.
• Weight: The materials should be lightweight to lower shipping costs and make the package easy to handle.
• Printing compatibility: The material determines the printing requirements and printing methods. To deliver graphics and text of a high quality, for instance, some materials may demand a particular kind of ink or printing process.

It is important to carefully research the diverse materials available and choose the one that best completes the requirements of your product and your business.

4. Size and shape 

These are important factors to consider before printing a product package because they can affect the cost and viability of the packaging, as well as its functionality and appeal to consumers.

How much material is needed to make a package can be affected by its size, shape, storage, shipping, and shelf display options. Additionally, they can influence the label’s appearance and the amount of information it contains.

Also, when considering the size and shape of a product package, there are few factors to look out for. You should consider cost. As larger packages require more material and may be more expensive to produce, ship and store. Similarly, packages with unique shapes may require specialized equipment and tooling, which can also add to the cost.

A package’s appeal to customers can also be affected by its size and shape. The awareness of a product can be increased by making it stand out on a store shelf with an eye-catching shape. Additionally, a package that is simple to hold and handle can increase its consumer attraction.

It is also a good idea to consider the size and shape of similar products in the market to ensure that your package is competitive.

5. Printing process 

You should consider this before printing your product package because it can affect the final appearance and quality of the printed design.

The method of printing should be the first thing you think about. Printing techniques include offset printing, digital printing, screen printing, flexography, and a variety of others. It is essential to select the approach that best meets your requirements because each method comes with its own set of pros and cons.

After that, think about the kind of packaging material you use because it can also affect the final printed design. Printing on plastic or metal will give a different result compared to printing on paper or cardboard. Because different types of paper have distinct absorbency and texture, it also matters.

You should also think about what kind of toner or ink you want to use. It’s possible that some toners or inks won’t work well with particular materials or deliver the results you want. And you wouldn’t want that to affect your final printed design.

Carefully assess all of these factors and select the best printing process. This will assure that the final printed design meets your expectations in terms of appearance, quality, and durability, while also being cost-effective.

6. Quantity 

When you make more of a product, it will cost less to make each one. This is because expenses like getting the machines ready to make the product are shared among more units. Also, before printing, think about the quantity you need. This can help you plan better for inventory, prevent waste, and save money.

7. Printing equipment options

The printing process’s speed, cost, and quality may all be affected by this. It is crucial to select the suitable printing equipment for your particular project due to the fact that different options of equipment have distinct capacities and limitations.

For example, if you want good pictures and colors on your package, use a digital printing machine, but if you need many packages quick, use an offset printing machine.

It is meaningful to select the suitable printing equipment for the product packaging material. Different printers are better suited to various materials. Your prints may not look good or the materials may be damaged if you use the wrong printer.

8. Printing location 

The location where you print can influence the quality of your printed materials. Locations with more developed tools and expert workers may deliver reasonable quality. For instance, a big city printing firm might make better-quality prints than a printing firm in a small town.

Also, where the printing firm is located can influence how quickly your printed packages get to you. If you live far from where they are printed, it will take longer time for them to reach you.

9. Delivery options

Before printing your product package, you need to look into the different delivery options because they can influence the overall cost and comfort of use for both you and your buyers.

If you provide free shipping, bigger packages that hold more products may save you money. But, if you have various shipping options with different prices, it may be better to print smaller packages that are cheaper to ship.

10. Printing cost

If printing the packaging for your product is too expensive, it can harm your business by making your product less engaging to customers and lowering your profits. It can also make it hard to maintain the same prices, which makes it difficult to retain buyers and attract new ones.

So printing cost is important as a factor to consider before printing your product package because it can have a significant impact on your general production and marketing budget.

11. Printing turn-around time 

The speed with which you can launch your product is impacted by this. Choose a printer with a faster turn-around time if you have a tight deadline and need your product packaged and ready to ship quickly. On the other hand, if you have more leeway with your timeline, you might be able to select a printer with a longer turn-around time and save money along the way.

12. Testing 

It is important before printing a product package for several reasons:

• Before printing, you can test the package design to make sure it is authentic and meets your quality measures.
• You can save money in the long run by correcting errors or defects discovered during testing before the package is printed.
• Labeling and safety regulations may apply to particular packaging designs. Testing can assist in ensuring obedience with these regulations by your package.
• Testing allows you to check that the package design is uniform with your brand and other products in your line.
• You can conduct testing by showing the package design to a sample of customers to gather feedback and make changes accordingly.

Conclusion 

There are many important things to consider before printing your product package. From the design and structure to the materials and printing methods, every decision can have a meaningful influence on the success of your product.

You need to contemplate all of your options and make wise selections if you want your product packaging to catch the attention of the people you want to buy it from.

Frequently Asked Questions