HTC Overview

HTC is a multinational electronics company based in Taiwan that focuses on creating smartphones and tablets. Founded in 1997, the company initially focused on developing and manufacturing notebook computers and handheld devices before transitioning to a focus on smartphones and tablets.

The brand has released a number of popular and well-received smartphone models over the years, including the HTC One M8, U11, and U12+. These devices are known for their high-quality design and build, as well as their powerful hardware and advanced features.

HTC’s focus on developing cutting-edge technology has been a major contributor to its success. The company has led many industry trends, such as the use of virtual reality and augmented reality technology and the move toward larger screens. This has allowed it to stay ahead of the curve and offer customers a range of unique and innovative products.

HTC’s dedication to design is yet another important strength. The company’s smartphones and tablets have a reputation for being stylish and sleek, and their build quality and durability are frequently praised. In the crowded smartphone market, this has helped to distinguish it from its rivals and establish the company as a premium brand.

The brand has had difficulties in recent years, despite its success in the smartphone and virtual reality markets. The organization has attempted to contend with bigger contenders, for example, Apple and Samsung, leading to declining sales and market share. The company has focused on developing new products and services in an effort to turn the business around. One example is the HTC Exodus 1, a smartphone powered by blockchain.

In general, the company is a respected and well-known brand in the technology sector because of the high quality of its products and its innovative design and technology approach.

Founding Year: It was founded 15 May 1997

Headquarters: Xindain, New Taipei, Taiwan

Company Type: Public Company

Industry Type: Telecommunications Equipment

Website: https://www.htc.com/eu/ 

HTC Corporation, formerly known as High Tech Computer Corporation, was founded in 1997 by Cher Wang, H. T. Cho, and Peter Chou in Taipei, Taiwan. The company initially focused on developing and manufacturing notebook computers and handheld devices.

In 1998, the company released its first handheld device, the HTC Butterfly, which was a personal digital assistant (PDA) that featured a touch screen and built-in phone capabilities. The device was well-received and helped establish the company as a leading player in the handheld market.

In 2002, the company entered the smartphone market with the release of the HTC Wallaby, which ran on the Windows Mobile operating system. This was followed by the release of several other smartphone models, including the HTC Touch and Touch Diamond, which were popular among consumers.

Dopod International, a manufacturer of mobile devices, was acquired by HTC in 2007. The HTC Dream, also known as the T-Mobile G1, was HTC’s first Android-powered smartphone, and it was released in 2008. The company’s focus shifted to smartphones and tablets as a result of this. The first GSM phone to support WiMAX networks, HTC Max 4G was also introduced by the company in 2008.

The HTC HD2, the first Windows Mobile device with a capacitive touchscreen, was released by the company in November 2009. The HTC Sense user interface debuted that same year and is still in use as of 2018.

In a partnership with China Mobile, the company announced in July 2010 that it would begin selling smartphones under the HTC brand in China. The HTC HD7 was one of the first models of Microsoft’s new Windows Phone in October 2010. Over 24.6 million HTC handsets were sold in 2010, an 111% increase from 2009.

In 2011, the brand released the HTC One, which was well-received for its high-quality design and powerful hardware. This was followed by several other successful smartphone models, including the HTC One M8, U11, and U12+.

On 1 March 2015, the brand unveiled Vive, a virtual reality head-mounted display in collaboration with Valve. The company reported net losses in June and October 2015. The company’s smartphone sales have decreased, and it has also lost a significant amount of market share as a result of increased competition from other smartphone manufacturers like Apple and Samsung.

Despite the fact that HTC’s stock price had decreased by 90% since 2011, the company’s smartphone market share had returned to 7.2% in April 2015, due to its strong sales of recent devices.

In 2018, it released its first blockchain-powered smartphone, the HTC Exodus 1. This marked the company’s continued focus on developing new and innovative products and services.

On February 5, 2019, the brand unveiled its first “Cryptophone,” which aimed to create a gateway to the realization of a truly decentralized web and provide universal financing through Bitcoin. The Cryptophone by HTC will be the first smartphone to support a bitcoin full node, the company announced on May 11, 2019.

In addition to its smartphone business, the brand also offers a number of services to its customers, including:

• Experiences in virtual reality: The company provides users with immersive and interactive VR experiences through its subsidiary, HTC Vive. The HTC Vive is a high-end VR headset that lets you play games, watch videos, and do a lot more.
• Blockchain-powered smartphone: The HTC Exodus 1, a smartphone powered by blockchain that lets users safely store and manage their cryptocurrencies, was developed by the brand and made available to the public.
• Customer support: Customers can get support from the company in a variety of ways, including online support, phone support, and support in person at authorized HTC service centers. Online resources like user manuals, software downloads, and troubleshooting guides are also available to customers.
• Accessory sales: Cases, screen protectors, headphones, and chargers are among the many accessories that HTC sells for its smartphones and tablets. HTC’s online store and authorized retailers offer access to these accessories for purchase.

In general, these services contribute to the improvement of the user experience and add value to customers.

• The company’s revenue as of 2021 is TWD 5.25 million.
• The company reported its operating income to be TWD 4.1 million, a decrease from the previous year. Its net income was also reported to be TWD 3 million, also a decrease from the previous year. This was primarily due to declining sales of HTC’s smartphone products and increased competition in the smartphone market.
• It reported a total asset of TWD 44 million in 2021.

Pros

• Its phones are known for their premium build and sleek design, with attention to detail and high-quality materials used in their construction.
• The brand is known for introducing new and innovative features in their smartphones, such as the Edge Sense technology which allows users to interact with their phone by squeezing the sides of the device.
• Its phones are known for their excellent camera performance, with high-resolution sensors and advanced features such as optical image stabilization and fast autofocus.
• Many HTC phones offer long-lasting battery life, with many models featuring large batteries and efficient power management systems.
• The brand offers a wide range of customization options for their phones, including different color options and the ability to personalize the home screen and other settings.

Cons

• Many of its phones are on the higher end of the price spectrum, which may be out of reach for some consumers.
• HTC phones are not as widely available as other brands, and may not be carried by all carriers or retailers.
• HTC phones may not receive the latest Android updates as quickly as other brands, and may not have as many available third-party apps and services.
• The brand does not have as strong of a presence in the market as other major smartphone brands, which may make it more difficult for consumers to learn about and purchase their products.
• While many users are satisfied with their HTC phones, there are also some negative reviews and complaints about certain models, such as issues with performance or reliability.

HTC is a company known for its dedication to design and innovation. Its emphasis on state of the art innovation and top notch items helped to establish the company as a leader in the smartphone market.

The company is still a powerful and influential player in the market, despite the difficulties it has encountered in recent years.