Rubicon Technologies
Introduction
Popularly known as Rubicon, Rubicon Technologies, LLC is a SaaS (Software-as-a-Service) waste management company founded with the sole mission to end waste. The company primarily develops and build high-end software that companies can leverage and utilize in order to manage, control, and recycle their waste. The company constantly helps its customers and partners find economic worth in their waste streams while executing their sustainability goals. Since its inception in the year 2008, the company is continuously striving to make its services available and accessible to every demanding and needing partner and customer. To this end, the company consistently develop and innovate tool and avenue to help foster this free access example of this is the development of a mobile application to help avail customers of on-demand trash pick. In this article, however, you will be shown a more detailed, comprehensive, and extensive review of the Rubicon. The kickoff will begin with the company’s key facts and it will flow to all aspects of its operations, and dealings. As such, all relevant information detailing its key facts, historical background, its partners, product features, its pros, and cons, as well as other related basic information will be concisely covered to enable you to understand the significant and major elements of the corporation as quickly as possible.
Key Statistics & Facts
Founding Year: Rubicon was founded in the year 2008, approximately 14 years ago.
Industrial Ranking: Rubicon since its inception has been named to the list of top-ranking agencies. Typically, the corporation is named to the Fast Company’s list, ranking amongst the Most Innovative Companies in the year 2021. Additionally, the company was certified as one of the Great Place To Work, et cetera.
Company Type: A Public Corporation Company (PLC)
Market Reach: Rubicon Technologies has more than 8 million unique service locations globally, and has its offices mounted strategically in several countries across the world. It typically operates in several major countries in the world including top countries in Europe and Asia.
Industry Type: Waste Management, Software, Recycling
Trading Type: Rubicon Technologies is traded on the New York Stock Exchange Market (NYSE) under the ticker symbol, RBT
Headquarters: The company’s headquarters is located in City Center, Lexington, Kentucky, United States.
Historical Background
Rubicon was founded by two passionate individuals who were driven by the need to make the world waste-free, and sustainable, so in year 2008, Nate Morris and Marc Spiegel who were known to be friends right from their high school days founded the company.
Although, research has it that Marc’s family had been in the waste management industry for quite a long time, and as a result, Marc who had also groomed himself in the industry was prompted to leverage the experience alongside his friend in founding the company. Morris, on the other hand, was only driven by his friend’s experience in the waste management industry and with this, he believe the duo could partner together to form a company that would technically change the waste industry completely.
In the early years of the company when it was founded, the duo strived so hard to source funding in order to keep the company running with basic and necessary resources. Options such as credit card funding and multiple sales of items on eBay were raised to fund the initial expenditure of the company such as the creation of the company’s website as well as other legal works. Shortly after the company had been set to run, the duo began a fundraising campaign and series of funding.
In the year 2012 during the summer season, the company recorded receiving a total sum of $ 5 million USD in its series A funding round. The funding was courtesy of investing firms including Jol Moxley, Rotunda Capital Partners, as well as C.M. Bill Gatton.
In January 2015, a total sum of $ 30 million was raised by the company in its round B funding series. Investors which are contributors to the fund include Brad M. Kelley, Barry Stermlitch, and Marc Benioff as well as the Fifth Third Bank. In the year 2015, September, the company raised a total sum of $ 57 million USD in its third round funding series.
In the year 2016, Rubicon added up to 18 different countries to the area it serves with the inclusion of countries in North America like Canada and Puerto Rico. In the same year, the company bought a waste management servicing company operating under the name, Waste Integrated Service Consultants (WISC).
And in the year 2017, Forbes Magazine reported that the company added an additional $50 million to the funding raised and that placed the company to be valued at a total sum of $800 million USD. In September, the same year 2017, Forbes Magazine also announced that the company had also raised an additional sum of $ 50 million courtesy of a Mexican-based investment company operating under the name, Promecap. Another funding round was raised the company a total sum of $75 million USD, as a result, the Rubicon market value was increased to $1 billion USD. Another funding of $ 65 million USD was reported to be raised by the company which was courtesy of the New Zealand Superannuation Fund.
Additionally, in the same year 2017, the company took sides with Nevada’s legislation that note that there should be an increase in the collection opportunity for independent based haulers. In Rubicon’s view, the bill would pave way for benefits such as saving tax payments, eradicating of landfills as well as fostering and improving competition.
In the year 2018, the company bought up to three different waste management companies in a bid to further expand its services. Waste management firms such as Computerize Waste Systems, and RiverRoad Waste Solutions as well as one of the waste services division of WestRock
In the year 2019, the company began to look at expanding and developing its international strength with a keen focus on Asia as well as Europe. In the same year 2019, one of the company’s products tagged with the name, RUBICONSmartcity which was strategically built for cities was reported to have been rolled out to over 30 different cities all around the United States.
In the year 2022, the company bought a German vehicle software firm operating under the name, CIVIX. And lastly, in August 2022, Rubicon enters the public market with its first initial public offering (IPO) traded on the NYSE market with the ticker symbol, RBT.
Partners
FedEx
JLL
CHIPOTLE Mexican Grill
Best Buy
7 Eleven
COx Enterprise
Fifth Third Bank
Blackstone
Wegmans
Sweetgreen
Product and Service Listings
RUBICONSmartcity
This solution helps drive innovation in community as well as residential waste collection bringing advanced and high-end technology to tackle waste management problems and other related heavy-duty fleet operations.
RUBICONPro
This solution avail users an easy-to-use and seamless tech suite tailored for commercial waste collection while helping to create a digital operating system for independent waste haulers
RUBICON Y
A high-end telematic device that plugs directly into a vehicle diagnostic port to read, transfer, and reveal the general health state of a vehicle, its locations as well as its drivers’ behavior.
RUBICON X
The solution is also known as the in-car-interface (ICI) interface that comes in form of a smartphone built with the Rubicon application and features. It is built to enhance and improve drivers’ workload as well as operations such as verification of collection service area as well as other real-time operational workloads.
PORTAL
A password-protected browser-based dashboard built to enhance decision-making, avail users with operational oversight as well as provide an interface that supplies all related solid operations.
Features
Real-time issues reporting
Step-by-step navigation
Daily route management
Customized Reporting
Workflow order management
Complete telematics
Pre/post trip inspection reporting
Identify neighborhood insight
Portal Monitoring
Web-based portal
Driver performance
Vehicle diagnostic
Asset management
Weight ticket reporting
(SaaS) Package Components
Data Storage
Training
Cellular fees
Software
Hardware
Cloud-based hosting
Unlimited portal users
Updates and Upgrades
Pros and Cons
Pros include:
A fully-digitalize operations
It helps save the cost of operations
It allows verification of service without RFID
It helps improve customer service workloads
Cons include:
Relatively expensive products and services
Procurement Companies
Rubicon Technologies partners with the following procurement firms to ensure fast and hassle-free delivery of its products and services. The list of these firms includes:
AWSMarketplace
GEOTAB
Samsara
HGACBuy
Marketplace.city
SourceWell
Conclusion
So far, this piece has been able to explore all the important and basic aspects of the Rubicon Technologies, beginning from a comprehensive overview, to revealing its key statistics, to exploring its history, to revealing its partners, its procurement firms, its product and service listings, its SaaS package component, as well as its pros and cons. Thus, with all of these sections comprehensively addressed for you to have adequate insight into the company, I hope you are able to grasp all there is to know, and that this piece will by extension help you make a rational decision.
