Sabre Corp. Overview 

Sabre Corp.

Introduction

Sabre is a powerhouse of the global travel industry. It is a leading tech and software corporation that helps make provision for innovations and tools needed by travel companies and enterprises to function and deliver optimally. Sabre leverage its team’s innovative team of experts to drive and improve the growth of technology and innovation across the travel ecosystem. In its entirety, the corporation’s business units and segments cut across areas such as hospitality solutions, airline technology, as well a global distribution network. As a result, the company collaborates and deals with such companies as airline firms, hotels, agencies as well as other entities whose dealings revolve around providing travel services to customers. Since its inception, Sabre has built and developed several cutting-edge tools which are useful across all traveling segments; such innovations include but are not limited to, digital traveling sites, mobile applications, and software, check-in kiosks solely built for airports, hotels, and airline booking networking systems, traveling agent terminals, as well as other broad spectra of traveling solutions and tools.  

Sabre was practically founded over 6 decades ago, and the idea of its birth was birthed out of the collaboration between the American Airline and IBM who deemed it fit to provide and improve travelers’ experience by launching a fully digitalize travel solution to carter to needs of travelers and at the same time, help solve and streamline the difficulty and hassles characterized traveling processes. However, over time, Sabre has grown and evolved exponentially with its operations and business tentacles spreading and touching virtually every aspect of the travel ecosystem, thus, improving the growth of the industry geometrically.  

In this article, however, you will be shown a more detailed, comprehensive, and extensive review of the company, Sabre. As a result, the kickoff will begin with the company’s key facts and it will flow to all aspects of its operations, and dealings. As such, all relevant information detailing its key facts, historical background, its products and service offerings, financial overview, as well as its pros and cons will be concisely covered to enable you to understand the significant and major elements of the corporation as quickly as possible.         

Key Facts

Founding Year: Sabre Corporation was founded in the year 1960, approximately 62 years ago.       

Industrial Ranking: Sabre Corporation has since been appearing frequently on the list of the best-ranking bodies such as InformationWeek, Fortune and Forbes. In the year 2020, Sabre Corporation is ranked #645 on the Fortune 500 list as one of the largest corporations by revenue size across the globe. And in the same vein, Sabre Corporation also appeared on the InformationWeek’s Greatest Software Ever Written list, ranking in the #7th position.  

Company Type: A Public Corporation Company (PLC)       

Market Reach: Sabre Corporation operates globally, and its offices are mounted strategically in all major parts of the world.  

Industry Type: Travel Services and Technologies  

Trading Type:  Sabre Corporation is traded on the New York Stock Exchange (NYSE) market under the ticker symbol, SABR. The company’s stock is traded on NASDAQ and is a component of the S&P 400.   

Workforce Strength: Sabre Corporation has a total number of 9, 950 employees in its workforce globally as of the 2020 report.       

Historical Background

Sabre Corporation’s earliest history started in the year 1953 when the president of American Airlines in the person of C.R. Smith met with a salesperson in IBM in the person of Blair Smith. As a result of a united desire and the dream to improve and contribute to the growth of the travel industry which the duo shared, they conjoin together and co-founded a company to help make that dream a reality which is now known to be, the Sabre Corporation of today. 

Hence, in the year, 1960, Sabre Corporation was officially established by American Airlines. And in that same year, the company launched its first innovation tagged with the name, Sabre Reservation System. The solution which contains two separate IBM 7090 mainframe computers and has the capacity to process up to 84, 000 calls in a day was installed in Briar-cliff Manor, in New York, United States. 

In the year 1964, Sabre Corporation completed its global network and as a result, the company emerges as the world’s largest commercial real-time data automation processing company. And in the following year, 1965, the company was reported to handle up to 7, 500 traveler’s reservations every hour. 

In the year 1972, in a bid to maintain a system upgrade, the company updated its solution to IBM System/360. And in that same year, the company moved to a newly secured arena on the coast of Tulsa, Oklahoma, United States. 

In the year 1976, the corporation stepped into the travel ecosystem officially by installing its system into the industry. As a result of this, travel agents are availed the free and easy access to flights. And before the end of 1976, the Sabre system was installed in approximately 130 locations across the nation. 

In the year 1984, Sabre Corporation took the travel industry aback by launching an automatic low-fare search solution which happened to be the first ever produced tool in the travel industry. And in the year 1985, Sabre Corporation launched another solution built to enable passengers with personal system access and book reservations across the Sabre system. The solution was tagged with the name, easySabre.    

In the year 1989, Sabre Corporation was reported by The New York Times to have a 38% market share of the reservations market. And in the year 1996, Sabre Corporation founded a brand, a digital travel agency operating under the name, Travelocity. 

In the year 1998, Sabre Corporation stepped into partnership with Abacus International and together they co-founded a reservation system to help cater to the need of Abacus clients across Asia. The system was tagged with the name, SaberSonic. 

In the year 2000, Sabre Corporation was ripped off as an affiliated brand under the parent company of American Airlines, AMR Corporation to become an independent entity. 

In the year 2001, Sabre Corporation’s airline hardware and communications division was bought by Electronic Data System. And in the year 2005, after Sabre Corp. continued its extension in the digital area of the travel industry, it bought a digital travel retailing company operating under the name, Lastminute.com. 

In the year 2012, the company released a solution tagged with the name, Sabre Red App. And in the year 2014, the company went public, offering its stock on NASDAQ. It first sold its Initial Public Offering (IPO) for a sum of $16 USD per share. And in that year September, Sabre Corporation bought a company operating under the name,  Genares. And by the end of that year, Sabre Corporation has a total sum of 43.93 Billion market value. 

In the year 2014, Sabre Corporation’s division operating under the name, Lastminute.com was bought by Bravofly Rumbo Group. And in the same vein, the corporation also sold off one of its brands operating under the name, Travelocity to a company named, Expedia, Inc. 

In the year 2015 Sabre Corporation bought Abacus International. And in the year 2019, October, Sabre Corporation acquired Radixx. 

Lastly, in the year 2022, in a bid for Sabre Corporation to improve its hospitality retailing services and operations, it bought a company whose dealing revolves around the provision of hotel and service software, the company operates under the name, Nuvola.        

Business Segments & Divisions 

Online Travel Solutions 

Traditional Travel Innovations 

Travel Management 

Lodging 

Hospitality Solutions 

Ground, Sea & Tour Solutions 

Product and Service Offerings 

Sabre Corp. in its entirety offers a broad spectrum of product and service offerings, these include: 

Customers Touchpoints 

Data & Analytics 

Depature Control 

Developer Experience 

Hospitality Solutions 

Inventory Management 

Network Planning & Optimization 

Offer Optimization 

Offer Sourcing 

Order Management 

Retail Intelligence 

Financial Overview 

Revenues: $3.95 Billion USD (Fortune 2020)  

Operating Income: $363.42 Million USD (2019)  

Net Income (Profit): $158.6  Million USD (Fortune 2020)  

Total Equity:  $947.67 Million USD (2019)  

Total Assets: $5. 69 Billion USD (2019)  

Market Value: $1.623.4 Billion USD (Fortune 2020) 

Pros and Cons 

According to reviews by employees on Glassdoor and Indeed.com, including an objective review of the company, below are the outlined pros and cons of Sabre Corp. 

Pros Include: 

A Broad Spectrum of Product and Service Offerings 

Long-shot of industry experience 

Great Work/Life Balance 

Amazing Perks and Benefits 

Great People, Great Workplace 

Cons include: 

Poor Management 

Frequent Retrenchment 

Conclusion 

Although Sabre Corp. got spun off to operate as an independent firm in the year 2000, however, despite that, the corporation leverages its long-shot industry experience to increase its growth exponentially which could be traced back to its founding year in 1960. Additionally, among the factors responsible for the company’s growth is its commitment to exceptional and innovative service offerings while helping customers and employees derive value in their respective pursuits. Finally, with all being said in the foregoing sections of this piece, I hope your expectation, as promised in the introductory part of this piece has been met, and that you have adequately absorbed all there is to know about this evolving company, Sabre Corp.