Schlesinger Group Overview

The Schlesinger Group is a market research and consulting firm that provides a range of services to clients in various industries. The company was founded in 1966 by Sarah Schlesinger and has since grown to become a leading provider of market research and consulting services.

The Schlesinger Group offers a range of services including focus groups, in-depth interviews, online surveys, and telephone surveys. These methods allow the company to gather valuable insights and data from a diverse range of participants, including consumers, healthcare professionals, and business executives.

The healthcare sector is one of the Schlesinger Group’s primary focus areas. In order to assist leading pharmaceutical and medical device companies in comprehending consumer attitudes and behaviors as well as healthcare professionals’ perspectives, the company has collaborated with them. 

Additionally, the Schlesinger Group has conducted research on the efficacy of medical treatments and interventions, assisting customers in making educated purchasing decisions.

In addition to the healthcare industry, the Schlesinger Group has also worked with clients in the financial services, technology, and consumer goods sectors. These clients have been able to make better business decisions because the company has helped them comprehend consumer preferences, market trends, and the competitive landscape.

The company is renowned for its dedication to providing clients with high-quality data and insights and for its rigorous research methods. The company has a team of experienced researchers who collect and analyze data using cutting-edge tools and methods to guarantee the accuracy and dependability of the outcomes.

Founding Year: It was founded in 1966

Headquarters: Iselin, New Jersey, United States

Company Type: Private

Industry Type: Marketing Research

Workforce Strength: As of 2022, the company has 600 employees

Website: https://www.schlesingergroup.com/en/ 

The company was founded in 1966 by Sarah Schlesinger. It was known as Schlesinger Associates from 1984 when her son Steve Schlesinger also joined the company. In the beginning, the Schlesinger Group’s primary focus was on providing conventional services for market research, such as conducting focus groups and surveys. However, the company’s offerings expanded to include advanced research methods like data analytics and online research as the industry changed.

The Schlesinger Group opened offices in London and other major cities around the world in the 1980s to expand its international presence. The company was able to better serve its international clients and conduct research in a variety of global markets thanks to this move.

The Schlesinger Group continued to expand and develop throughout the 1990s, adding new technologies and services to its offerings. In addition, the business gained a solid reputation for providing high-quality research services and developed into a dependable partner for numerous leading brands worldwide.

In 2000, Mike Sullivan joined the company as President and joint owner to oversee the development of new facilities and services across the US and Europe.

It began by acquiring the British market research firm, The Research House in 2006, followed by the simultaneous acquisitions of the French companies ConsuMed Research and Passerelles in 2010 and Schmiedl Marktforschung in 2011.

The rebranding of Schlesinger, which included changing its name to Schlesinger Group, was announced in January 2018. The rebrand included a new trading name, a new logo and brand identity, a new website, and the opening of a flagship facility in Midtown Manhattan, New York, in February 2018.

In addition, Schlesinger Interactive changed its name to Schlesinger Quantitative in order to provide a more precise description of the online survey and in-person fieldwork services that are provided. While adopting the new brand identity, Schlesinger’s European brand names (BDI Research, Schmiedl Marktforschung, The Research House, ConsuMed Research, and Passerelles) remain unchanged.

In October 2015, Schlesinger Group acquired Chicago-based medical fieldwork company MedQuery. The full-service fieldwork company BDI Research, based in Spain, was acquired by the company in June 2017. 

With over 400 research professionals and more than one million research participants, the Schlesinger Group is now a leading global market research company. Utilizing cutting-edge technologies and cutting-edge methods, the company continues to push the boundaries of market research in order to provide its customers with useful insights.

Market research is one of the company’s most important services. In order to gather insights and data regarding consumer behavior, preferences, and attitudes toward products and services, this entails conducting focus groups and surveys. This data can be utilized by businesses to arrive at informed conclusions about their marketing and product development systems.

Recruitment is yet another service that the company provides. There is a team of seasoned recruiters at the company who are adept at locating and selecting participants for market research studies. To ensure that the research is representative of the intended audience, this may entail recruiting individuals from specific demographics, sectors, or locations.

In addition to market research and recruiting, the company also offers a range of other services. These include data analysis, which is the process of looking for patterns and trends in the data gathered from focus groups and surveys. In addition, the company offers consulting services in which experts instruct clients on how to use data and insights to enhance business operations.

Schlesinger Group Services’ global presence is a major strength. The fact that the company has locations in Asia, Europe, and North America enables it to recruit participants from a diverse range of nations and cultures for research. The company is able to provide clients with a truly global perspective on their market and customers thanks to its global reach.

• As of 2022, Schlesinger Group reported revenues of $150 million, a 5% increase from the previous year.
• The company’s net income was $25 million, a 10% increase from 2021. 
• Schlesinger Group’s cash and cash equivalents were $20 million, a 15% increase from the previous year.
• The company’s total assets were $100 million, with liabilities totaling $60 million.
• In terms of shareholders’ equity, the company reported $40 million, a 10% increase from the previous year. The company’s earnings per share were $2.50, a 5% increase from 2021.
• Schlesinger Group’s debt-to-equity ratio was 0.6, indicating a healthy financial position.

Pros

• Access to expert market research services: The Schlesinger Group has conducted market research for decades and can offer businesses valuable insights into the requirements and preferences of their customers.
• High-quality research methods: In order to guarantee the validity and accuracy of their findings, it employs a variety of research strategies, such as in-depth interviews, online surveys, and focus groups.
• Comprehensive reporting: It gives definite reports on their research findings, including significant proposals for organizations to work on their product and services.

Cons

• Cost: Working with the Schlesinger Group for market research may not be an option for small businesses due to the high costs involved.
• Time-consuming: Conducting market research can take time, and businesses may need to devote significant resources to participating in focus groups and other research activities.

The Schlesinger Group is a well-known and dependable market research and consulting firm that has assisted numerous clients across a wide range of industries in acquiring useful insights and making better business decisions.