Top 10 Social Media Marketing Tools

Social Media Marketing Tools

Before we delve into the various equipments or tools that are very cogent for a thriving social media marketer, we have to shed more light on the concept of marketing, social media, and social media marketing.

 Marketing

The concept ‘marketing’ is a term used to describe the action of promoting and offering sales of certain goods and services. It can also be tagged as a form of business where products and services are broadly advertised in order to reached a larger audience.

Social Media Marketing

Social Media Marketing is an aspect of marketing whereby social media like Twitter, Instagram, Facebook, LinkedIn are utilized in the process of marketing. The birth of social media has had a huge impact on the way we live our lives. People tend to have their full attention stuck on it like glue.

 Social Media Marketing Tools

Social media marketing tools are software created to aid you in your marketing experience.

These tools are designed to make social media marketing less complex by offering core methods of analysis. 

To be a successful marketer, one must know how to utilize the power of social media and also the vast collection of social media marketing tools accurately and efficiently. Based on research, these are the top 10 efficient marketing tools, from least to best.

10. Bitly

Bitly is a link shortener that condenses long URLs into considerably shorter ones.

Short URLs appear better and are simpler to remember than long URLs, which are frequently difficult to remember and difficult to distribute.

 Every marketer wants to succeed and be able to demonstrate it, and for every thriving marketer to record the list of crucial indicators like traffic, he or she must use the appropriate campaign tracking tool.

Bitly will tell you who clicked on your link, when and where. Bitly is a potent tool for a thriving digital marketer.

9. Inflact

This marketing tool would have easily been the best tool a marketer could have had in his/her arsenal if it expanded its activities to other social media platforms. It is an effective and efficient tool solely used for Instagram promotion. Nevertheless, it is a must-have tool for influencers, brands, and digital marketers. With the aid of this tool, one can boost the amount of his/her followers, run thorough research and analysis on your rivals, and so many other things.

It has a lot of important features, some of which are;

-Instagram Direct Module: this feature allows auto-replies based on specific words and helps to control bulk messaging.

-Hashtag generator: this feature consists of millions of hashtags that are up to date.

-Scheduling Module: this feature aids the scheduling of feeds, posts, stories, and so on.

8. Hootsuite

A lot of companies have accounts on various social media networks. It can take a lot of time to manage the publishing of information across these several accounts.

What can you do in this regard?

Hootsuite allows you to control every social media account from one dashboard. It consists of several automated features that can boost your productivity. You can search, plan, and manage your social media content with the help of our social media tool. Furthermore, it ensures the security of all passwords, profiles, and login information and also aids in the organization of your content. It ensures that the approved contents go live at specifically scheduled times.

7. Mention

Mention is a social listening tool that is incredibly thorough. It keeps track of mentions about your company, your goods, or your rivals in real time. This enables you to be able to respond to comments and reactions from the platform. In addition to that, Mention also aids in the finding of certain important influencers for marketing campaigns.

6. SocialOomph

Another effective marketing tool is SocialOomph. With the help of its numerous features, organizations use it to  automate a variety of tasks across social media platforms and even their blogs.

This social media marketing tool is used extensively by business owners and marketers to increase productivity, engagement, and achieve the best outcomes. SocialOomph aids the management of Facebook, Twitter, and other blog activities. It also allows automated posting process and boosts Twitter followers list via useful information from the tool.

5. Missinglettr

For some other tools, aside from having to schedule posts, you will still need to manually enter the content and graphics for each post and allow the tool to speed up the process by blasting all of your channels at once and re-promote the posts by repeating the process. But unlike these other tools, by collecting content from your blog entries and other platforms, Missinglettr assists you in automating the process of creating social content. This saves the stress of having to think about creating the content. Missinglettr is a very useful social marketing tool.

4. Buffer

This social media marketing tool helps to post content easily on social media platforms. It comes with certain amazing features too. One of its amazing features is that it can publish all contents automatically according to your schedule, review your posts, and has the ability to add up to twenty five people in a team to work together.

Buffer began life as a Twitter scheduling application. Currently, it works with all of the major social media sites, including Facebook, Instagram, Pinterest, LinkedIn, and Google Plus.

3. Buzzsumo

A major component of marketing is research. You need to know what your rivals are doing and whether what you’re doing is effective if you want to succeed and beat them out.

Buzzsumo is a social media marketing tool that tells you how well your material is performing and who is sharing it. Buzzsumo finds media influencers that relate to certain discussions, gets notifications based on brand’s name, author’s name and so on. It also does research and analysis on competitors based on their content. If you want to embark on the social media marketing journey, I strongly propose that you have this tool in your arsenal.

2. Biteaable

A crucial component of the social media marketing game is producing good content for social media. Good visual content can help you advance your marketing campaign because it receives three times more engagement on social media platforms than plain text does.

You can easily make interesting, entertaining, and educational short videos with Biteable to share on social media. Biteable is a gift for anyone who wants to quickly produce studio-quality content without having to use  expensive resources like film or sound recording equipment, as it offers a wealth of free video templates, footage, music, and animated scenarios.

Biteable was designed to be among the most affordable instruments of its kind on the market, and it’s incredibly simple to use.

1. NapoleonCat

Topping my list of marketing tools is the very reputable NapoleonCat. NapoleonCat is a full-service platform that can handle all facets of social media marketing, from posting to monitoring conversations and evaluating the results of your social media efforts .

You may use it to speed up social media response times, give automated responses to frequently asked questions, and drive pre-sales dialogues.

NapoleonCat enables you to boost productivity and cost savings by up to 70% by automating your campaigns. NapoleonCat can be relied upon to provide trustworthy marketing solutions as an approved Facebook Marketing Partner. Just like the aforementioned tools, NapoleonCat has some amazing features. Some of its key features are;

-Collaboration features which ensure an effective workflow even during conditions where members of the team have to work remotely.

-Social inbox: This feature allows the management of social media reactions in one place.

-Scheduler: This feature sees to the publication of posts across different platforms and profiles.

-Auto-moderation: this feature helps to eradicate spam posts and ad comments on  Instagram and Facebook.

– The Help Center ensures that new users are guided with articles and video tutorials to aid them.

Conclusion

Based on research, the aforementioned tools in this article have proven to be very effective in helping a thriving marketer. It should also be added that a lot of these aforementioned tools have similar features and functions but in this article, they have been ranked based on their level of effectiveness in helping a new or experienced marketer. I strongly suggest that these tools should be in every marketer’s arsenal. Furthermore, the tools above have both free and other versions that require payment. Both versions have features that can help in boosting marketing success.