February 8, 2025

Top 10 Video Marketing Tools for Businesses

Video Marketing Tools for Businesses

Video Marketing Tools for Businesses

Over the years, it has been noticed that a lot of people react more to visual-related content than content written in plain text. The world today has about 7 billion people, and out of the massive amount, about 4 billion people watch videos on YouTube and Facebook. As a result of this, marketers and people who want to reach out to large audiences consider using more visual content than written content.

Video marketing is the action of promoting a brand, brand’s product(s), and services using videos to elevate the amount of engagements on social media channels or blogs in order to get target customers.

Good visual content tends to spark and increase a lot of reactions thereby allowing room for large audience. It is important for a marketer to use effective and efficient video marketing tools.

Video marketing tools are tools that allow a person or marketer design and create visual content that helps in the promotion of a brand. In this article, I am going to rank my top ten video marketing tools (from least to best) that can guarantee you success in your marketing journey and also assist in growing your business.

10. Powtoon

We’re kicking off with Powtoon in the tenth spot. Launched about a decade ago, Powtoon is a web-based visual communication platform that delves into video making and animation. It is a simple software that enables you to create presentations and videos in a short time frame and doesn’t require prior knowledge or experience to operate. From its simple and aesthetically pleasing templates , to its ability to act as an editor and many more other features, Powtoon is an important tool to have in your arsenal. It is used by reputable companies like Starbucks.

9. VideoScribe

Starring in my number nine spot is VideoScribe. Released about ten years ago, VideoScribe is a software tool that assists in the creation and designing of whiteboard animations. This software is very suitable for marketers because it doesn’t require a lot of dexterity or prior knowledge to operate. So as for the newbies in marketing and animation, this tool will be very useful in your marketing journey. It serves as a virtual whiteboard which you can make hand-drawn explainer visual content about your brand, brand products, and other services. Owing to the fast rise of animation, the videos you create will definitely bring a large audience and, more importantly, target customers.

VideoScribe is a very affordable tool that offers a massive amount of built-in images and music to choose from and also consists of a very amazing set of features that can ensure brand promotion. It is available on both Android and iOS devices.

8. Wistia

In the eighth spot on this list is Wistia.

Wistia is a video hosting software tool created to support brands and businesses that utilize videos for marketing and sales. It is a marketing tool designated to assist video customization, video SEO to enhance traffic rate, and engage leads. This video hosting site enables you to make studio-quality videos in no time and offers a wide range of advanced features to assist marketers make the most of their videos.

Wistia allows you to regulate who can post your visual content and where it can be posted. It also has built-in analytics that allow one to keep track of his/her video performance and has a CTA (call to action) feature that assists in guiding your audience towards the aimed goal. This tool is a great tool for both experienced and new marketers.

7. Filmora

Filmora is one of the very effective marketing tools. This tool gifts its users the privilege to adjust video color, speed, rotation, brightness, add effects and so on. It is very easy to comprehend and very good for users who do not want to waste time learning the basics of video editing. It allows them to focus more on their aim of creating promotional videos.

It sits on the seventh spot because of its advanced text editing feature, 4K resolution editing support, speed control, noise removal, GIF support, color grading presets and so many other amazing features. Filmora is a great marketing tool to have in your arsenal as it can make videos ranging from animation to 4K resolution videos. It is available on both Android and iOS devices.

6. Wideo

Sitting on the sixth spot is Wideo. Launched in 2012, It is an online video platform that enables you to make, edit, and publish animated videos. It has amazing in-built templates that can help people who are new to the platform to create videos without prior knowledge in video editing.

It sits in the number six spot because of its video personalization feature (ability to insert logos, background music, and images into the video) and hiring feature. The hiring feature allows you to hire professional graphic designers if you don’t have time to create your video or probably want something extremely phenomenal. Wideo has a free plan and a paid plan. The free plan allows only videos of less than 45 seconds.

5. Videoshop

Videoshop is a quick and simple application that enables accurate video editing and video creation. It consists of editing features that are useful for video personalization. One cogent and helpful feature in the video marketing world is the ability of a person to recognize one’s brand after watching the brand’s promotional video. With videoshop, you’ll be able to add your brand logo to your video.

Along with its video personalization feature, it ranks number five because of its other features. Some of the features are the ability to trim unwanted moments, add sound effects and subtitles,  edit the video speed, apply numerous filters, add voiceovers, and the ability to share the created videos on every social media platform.

Videoshop is free and available on all Windows, iOS, and Android devices.

4. Animoto

Animoto is a cost-effective and simple-to-use presentation tool that allows the creation of professional-quality videos that can be used for educational and marketing purposes. It is often used by marketers, vloggers, videographers, and other individuals that want to make promotional videos for rapid business growth.

It sits on the number four chair because of its ability to add brand logos as watermark on videos for wider recognition. Apart from this feature, it also has a couple of other features which include slideshow creation, amazing inbuilt templates, numerous options of fonts, colors, and so on. It also supports the addition of voice overs, and background music.

3. Biteable

Biteable is a video making, editing, and marketing software that allows you to make and edit studio-quality videos in a brief period of time. It consists of a large number of inbuilt templates that enable individuals to create and sell content very speedily. It is a tool with so much effectiveness that it is ranked third on my list.

It has a lot of astonishing features to backup its rank. Some of the features include its ability to make high-quality videos at very rapid rate, ability to add background music and voiceovers, video personalization feature, and so on. It also allows the creation of custom content by uploading personal pictures and has an inbuilt beautiful templates for creating designs.

2. Cincopa

Cincopa is a video hosting platform that offers unique video marketing tools and hosting solutions. A large number of institutions, firms, and individuals rely on this video hosting platform to reveal the true business potential of their marketing videos.

It sits in the second spot because of its ability to ensure that website visitors remain on the website and are not redirected elsewhere. More so, it ensures that the user gets introduced to every viewer of the promotional videos and gets a little information about where they are watching the video from, on which device, who they are, and so on. In addition to that, it has several astounding templates to suit your business.

1. Vimeo

After a long list of tools, the final tool and first on my list is the very reputable Vimeo. Vimeo is an online video hosting site and video distribution tool that enables you to make your visual content your own brand. It possesses a rapid ad-free player and supports team collaboration by enabling you to invite team members to create and share tasks.

It is ranked as my best tool because it has served me well for several years and has also allowed me to explore its amazing features. Some of the features include its very high video quality, speed control feature, large storage capacity, team collaboration feature, CTA feature (call to action), and so many more. It is just perfect for online video collaboration, marketing, and management.

In conclusion, in order to be a thriving video marketer, you need to study your target audience and know what will truly suit them. For example, using a slideshow presentation for an audience that has a great affinity for animation is a terrible way of promoting your brand. So before you delve into using any of these tools, study your target audience in order to know the best tool that’ll suit you.

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