Top 10 email marketing tools

Top email marketing tools

Email marketing can be understood to mean any email sent to a current or potential customer. It involves sending advertisements, requesting business, or requesting donations or sales through email. It can also be considered as one of the most cost-effective marketing strategies for small businesses. Choosing the right software to take your marketing to the next level is crucial if you want to take advantage of the power of email marketing. Based on the features they provide for small and medium-sized businesses, we evaluated some of the most widely used email marketing tools. We took into account send volume, image libraries, integrations with social media and other platforms, automation, A/B testing, cost and ease of use to present you with the best choices based on your requirements. Ranking these tools from the least to the best, we have;

Top 10th email marketing tools

10. MailerLite

MailerLite, in contrast to other tools for beginners in email marketing, is a useful tool for any industry. It provides everything you need to send bulk email marketing campaigns, whether you’re a freelancer just starting out, growing a side business, or growing a small charity. Automations can be set up to engage business-to-business prospects, integrate with an e-commerce store, sell digital downloads, and even set up a paid subscription to a newsletter. You can control all aspects of your online presence from a single location thanks to the platform’s website and blog builder. MailerLite is an excellent and reasonably priced option.

Have a limited budget? On their free plan, you can send up to 12,000 emails per month and on their paid plan, you can send unlimited emails to 1,000 contacts for only $9 per month.

9. Constant Contact

Constant Contact is a great place to start if you’re new to email marketing and don’t want to feel overwhelmed. Drag-and-drop functionality in the email builder makes it simple to add text and images to messages quickly. Your email lists, contacts, email templates, marketing calendar, and other items are all simple to manage. You will have access to an unlimited number of emails, simple tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, an integration for Facebook ads, and a powerful eCommerce integration for Shopify stores with each account. Email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing are just a few of the powerful features included in their Email Plus accounts. These features enable you to send targeted emails and increase your open rate. With live chat, phone calls, email, community support, and a vast library of useful resources, it provides unparalleled customer support. You can try Constant Contact for free for 60 days without using a credit card. After that, their monthly prices start at just $9.99.

8. AutoPilot

One of the best canvases for building email automation sequences is provided by Autopilot, allowing you to concentrate on creating customer journeys that are optimal and successful. Although Autopilot has excellent reporting, they do not include a CRM, which may put off some customers. On the other hand, it is a great option for teams that need to work together on effective email automation because it is so easy to use. Anyone who has constructed an email automation sequence is aware of how quickly it can become confusing. This can be solved in a fun way with Autopilot, which lets you add emojis, stickers, and explanations to your automation sequences, making it easy for teams to work together on custom campaigns. It offers a free 30 days trial without using a credit card.

7. Benchmark

If you want to send polished and professional emails without having to hire an email designer, Benchmark is definitely an intriguing tool. To ensure an excellent user experience, their custom templates and the platform itself are beautifully designed. Even though this may seem insignificant to some, it is crucial for comprehending your data and making a good impression on contacts. Some of its key features are visual email builder, marketing automation, over 1500 integrations, sign up forms, and A/B testing. Benchmark is completely free, and you can send 250 emails to 500 contacts every month. It is an affordable option for any small business that requires a beautiful and simple-to-use email tool and marketing automation software. Plans start at just $10.50 per month.

6. Mailchimp

Because of their forever-free email marketing service plan, Mailchimp is one of the world’s most popular email marketing service providers. It features a drag-and-drop email builder, autoresponders, the ability to group contacts, and straightforward analytics tracking. Additionally, you can set segmenting based on geolocation and set delivery times based on user timezones. MailChimp is simple to integrate with numerous platforms, including Shopify, WordPress, and Magento. When compared to other providers, the Mailchimp platform has very few features for marketing automation. The forever-free plan at Mailchimp lets you send 12,000 emails to up to 2,000 subscribers. You won’t get features like send-time optimization, advanced segmentation, multivariate testing, etc. with this plan, which is pretty limited. In addition, you must include their logo in your email. Pricing for their paid plans starts at $10 per month for up to 500 subscribers, and it goes up for every additional 500. However, you will need to upgrade to their $299 per month plan if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting.

Top 5th email marketing tools

5. Omnisend

Omnisend is a powerful SMS and email marketing service for eCommerce businesses looking for an omni-channel marketing automation solution.They provide one of the most generous free email marketing plans because it includes powerful features like subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.It is compatible with Shopify, BigCommerce, WooCommerce, and other popular eCommerce and website builder platforms.They can also be integrated with hundreds of additional business tools, such as help desk services and live chat software.The best thing about Omnisend is its pre-built eCommerce marketing automation workflows, which are designed to help you make more money.This includes a variety of emails, including the welcome email series, cart abandonment emails, cross-sell emails, and others.Their email builder, which is easy to use and comes with a large number of email templates, can also be used to create beautiful, on-brand campaigns.Once it is set up, you can also use their powerful targeting and segmentation features to personalize the email.The free plan offered by Omnisend includes almost everything because the company is confident in their value proposition.As your contact list expands, you will need to upgrade to one of their paid plans.The free Omnisend email marketing plan lets you reach up to 250 subscribers, and their paid plans start at $16 per month.

4. Drip

For bloggers, eCommerce businesses, and digital marketers, Drip is a powerful enterprise email marketing platform. They provide a wide range of tools to facilitate personalization, marketing automation, and sales funnels. It stands out thanks to its intelligent marketing automation tools, smarter email segmentation, split testing capabilities, list groups, and visual drag-and-drop automation workflow builder. With these features, you can reach specific email list subscribers to increase sales. We believe that Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts, despite the fact that it is a little pricey. All plans now include SMS notification as a feature that lets you connect with your customers through both email and SMS marketing channels. Because of this, store owners can use them as a true all-in-one email marketing platform. It provides a trial period for no cost, and their plans start at $49 per month and include all of their features.

Top 3rd email marketing tools

3. Sendinblue

The responsive email editor, the intuitive sign-up form options on Sendinblue, and the landing page builder are just a few of the nurturing tools that can help you easily turn leads into customers.Due to its clever digital marketing all-in-one solution, Sendinblue is one of the best-performing email platforms available today. It features numerous customizable templates, advanced reporting, and more.A built-in CRM makes it simple to manage SMS and site chat messages, integrate Facebook ad management, and quickly develop an email marketing strategy.Because it consolidates all of your digital marketing efforts into one location, it is also an excellent strategy for attracting and retargeting all of your leads.Instead of spending more money as your list grows, you’ll only pay for the emails you send and have an unlimited number of contacts.SendinBlue offers a completely free email marketing plan with an unlimited number of contacts.With their free plan, you can send up to 300 emails per day, but all of your emails will have their logo on them.The monthly cost of their lite paid plan starts at $25.SMS can also be added to your account; however, the cost will vary based on what you need to send.Their premium plan now includes more advanced features like a landing page builder, live chat, sales CRM, and Facebook ads integration.As a result, users now receive more value for the same price.

Top 2nd email marketing tools

2. Hubspot

One of the most well-known CRM and email marketing applications is HubSpot. Start using their email marketing service for free, and you’ll get a lot of powerful automation features to help your business grow. Using their simple, drag-and-drop email builder and a variety of pre-made templates, you can create a completely unique newsletter that matches the personality and colors of your brand. You can more easily attribute revenue to the marketing campaign, newsletter, or blog post that influenced each sale if you use HubSpot as the backbone of your sales and marketing. In this way, it is more of a CRM that also provides automation and email marketing. Send time optimization, high email deliverability, A/B testing, comprehensive performance analytics, marketing automation, drip campaigns, and other powerful features are all included in HubSpot. The CRM and all of HubSpot’s free marketing, sales, service, and operations tools are included in the free plan. You are permitted to store an unlimited number of subscribers and send 2,000 emails with the free version. You can manage and track your online ads, create custom signup and popup forms, build landing pages, and more. It includes everything you need to start. Their paid plans start at $45 per month if you need more advanced features.

Top 1st email marketing tool

1. Active campaign

By focusing on developing a world-class product that offers multiple solutions for B2B, B2C, and e-commerce businesses from around the world, ActiveCampaign has established itself as a leading marketing automation tool. With machine learning and predictive tools that enable marketers to work smarter and deliver higher ROI, it is by far the most advanced email marketing platform. ActiveCampaign, which is often credited with pioneering visual marketing automation, is impressively user-friendly and simpler to use than other tools. Additionally, it integrates with more than 870 third-party tools, offers exceptional deliverability rates, and goes above and beyond with its security and compliance measures. It  is a marketing tool that does everything: it has a built-in CRM system for managing sales, live chat, and email

campaigns. However, you can take advantage of all of these features for just $9 per month. The cost is lower than that of many other tools.