Eye Square Overview

Eye Square is a global consulting and market research firm that focuses on gaining insight into consumer trends and behavior. The business was established in Berlin, Germany, in 1999, and since then, it has established locations in Shanghai, New York, London, and London.

Eye Square uses a combination of traditional and innovative research methodologies to gather data from consumers. This includes online surveys, focus groups, and in-depth interviews, as well as more unique methods such as eye-tracking and neuro-research. This allows the company to gain a deep understanding of consumer behavior and preferences.

Additionally, Eye Square provides consulting services to assist clients in making informed decisions based on the collected data. This includes offering recommendations regarding product development, marketing strategies, and consumer insights.

Eye Square has worked with a wide range of clients across various industries, including consumer goods, automotive, and financial services. Some of the notable clients the company has worked with include L’Oreal, BMW, and Mastercard.

Founding Year: It was founded in 1999

Headquarters: Berlin, Germany

Company Type: For Profit

Industry Type: Media and Information Services (B2B)

Workforce Strength: As of 2022, the company has 75 employees

Website: http://www.eye-square.com/

Eye Square was established in Berlin, Germany, in 1999 as a market research and customer insights company. At first, the company’s primary focus was on providing traditional survey and focus group services for market research. However, the company quickly realized the potential of using new technologies and methodologies to gain deeper insights into consumer behavior.

Eye Square added online research methods like web-based surveys and forums to its list of services in 2005. The business was able to gather data more effectively and reach a larger and more diverse audience as a result of this.

In 2008, the company introduced its flagship product, the Eye Tracking Lab. This state-of-the-art lab allowed the company to conduct eye tracking studies, which provided valuable insights into customer behavior and decision-making processes.

In 2010, the company expanded its services to include consulting and strategic planning. This allowed the company to offer a more comprehensive approach to market research. Helping clients not only understand consumer behavior but also develop effective marketing strategies.

Eye Square continued to grow and expand its services over the following few years, opening new locations in major global cities. The company collaborated with Google in 2012 to offer eye tracking studies using Google Glass.

By establishing a brand-new division devoted to customer experience research in 2015, the company further broadened the scope of its product offerings. To gain a deeper understanding of the emotions and experiences of customers, this division utilized a variety of cutting-edge research techniques, such as biometric sensors and virtual reality.

Today, Eye Square is a leading provider of market research and customer insights, with a global network of research labs and a team of experts in a variety of fields. The company continues to innovate and push the boundaries of market research, helping businesses better understand their customers and make data-driven decisions. 

Eye Square is a market research and consulting firm that provides a variety of services to assist businesses in understanding their customers and enhancing their offerings. Services like these include:

1. Eye Tracking 

The use of specialized equipment to monitor a person’s eye movements as they look at a screen or other visual stimuli is known as eye tracking. The company makes use of this technology to assist companies in comprehending how users interact with their advertisements, websites, and other visual content. Businesses can use this to improve their design and messaging and gain useful insights into user behavior.

2. User Testing 

User testing involves recruiting a group of users to test a product or service and provide feedback on their experience. Eye Square can help businesses conduct user testing sessions to collect data on user behavior and preferences, identify areas for improvement, and validate design decisions.

3. Survey 

A common method for conducting market research, surveys can assist businesses in gaining insights from their target audience. Eye Square can assist businesses in designing and implementing surveys to gather customer preferences, attitudes, and behaviors. This can give important bits of knowledge into client necessities and inclinations, and assist organizations with arriving at informed conclusions about their product and services.

4. Focus Groups 

Focus groups are a type of market research that involves bringing together a small group of participants to discuss a specific topic or product. Eye Square can help businesses facilitate focus groups to collect data on customer opinions, experiences, and preferences. This can provide valuable insights into customer attitudes and behaviors, and help businesses make informed decisions about their products and services.

5. Online Communities 

Online communities are groups of individuals who share common interests and interact with each other through online platforms. Eye Square can help businesses create and manage online communities to collect data on customer attitudes, preferences, and behavior. This can provide valuable insights into customer needs and preferences, and help businesses make informed decisions about their products and services.

• In 2021, Eye Square reported revenue of €23.4 million, a growth of 10% compared to the previous year.
• The company’s net profit was €3.3 million, an increase of 14% from 2020.
• The company’s cash flow from operations was €4.2 million, while its cash and cash equivalents stood at €5.5 million.
• Eye Square’s balance sheet showed total assets of €16.6 million. It also showed total liabilities of €7.5 million, resulting in a net worth of €9.1 million.
• The company’s return on equity (ROE) was 21%, while its return on assets (ROA) was 19%.
• In 2021, the company raised €3 million in a funding round led by Open Ocean Capital.

1. The company takes a comprehensive approach to market research by collecting data from a wide range of sources through a combination of online surveys, in-store observations, and mobile tracking.
2. Using cutting-edge machine learning algorithms and advanced analytics, the company has identified the requirements and preferences of its customers and places a strong emphasis on providing a positive customer experience.
3. The company provides a variety of services that can assist businesses in enhancing their product and services.
4. The company has a team of experienced researchers and analysts, who can provide valuable insights and recommendations based on the data collected.
5. With offices in Europe, the Americas, and Asia, the company has a global presence that enables it to conduct research in a variety of markets and languages.

1. The services offered by Eye Square may not be affordable for startups or small businesses with limited resources.
2. Businesses in sectors where customer satisfaction is not a primary concern may not be able to benefit from the company’s emphasis on customer experience.
3. Some of Eye Square’s methods, such as in-store observations and mobile tracking, can be intrusive and may not be welcomed by customers.
4. Personal information may be collected and used without the consent of customers when advanced analytics and machine learning algorithms are used.
5. In order to interpret and utilize the collected data, Eye Square’s services may require specialized knowledge and expertise, which may not be available within some organizations.

In conclusion, the services offered by Eye Square are intended to assist businesses in improving their products and services and gaining a deeper comprehension of their customers.