Pinterest-How to get the best marketing results

Pinterest

Introduction

Seventy million people are, and many of them are bloggers, businesses and brands on Pinterest. On Pinterest, there are a lot of unique opportunities to meet your audience and broaden your reach. Even though Pinterest is a part of social media marketing, it has its own unique rules and best practices that make it a great place to test, iterate, and help people on the network. In this article, we’ll  answer the question of how to get the best marketing results from Pinterest.

1. Optimize your page

Optimizing your Pinterest page is the most effective strategy for persuading visitors to follow you. Include a relevant image for your profile, such as your company’s name or logo. It should be simple for people to recognize your brand page. Include a picture of you laughing or smiling if it is a personal page.

Make sure your username and company name are the same. Choose a username that is similar to it or uses an abbreviation if the username is already taken or is too long. Create an appealing bio. Describe your company and the kinds of images and content you share on your Pinterest page in 160 characters.

Your page should have at least ten boards. Your most popular or important boards should be in the top row. Because of this, when people visit your brand page, they will be immediately visible because they are displayed above the fold.

2. Distribute your content

Pinterest is a visual platform, so it’s important for businesses to make high-quality, engaging visual content to share. 85% of Pinners prefer and seek out visual content. Because of this, Pinterest is a fascinating and effective platform for disseminating a variety of content, including blog content.

On Pinterest, users can click through live links, in contrast to Instagram. You can share content on Pinterest by using boards. Boards distribute your content for your followers to explore and save all of your Pins.

You are free to create as many boards as you like, and you can arrange them according to themes, plans, ideas, or other types of inspiration to make it simple for your audience to locate the content they are looking for. If you want other contributors to add content that they believe fits with the theme of your board, you can also invite people to join it, making it a “group board.” This is a great way to get more people to interact with and engage with your profile.

3. Plan your pinning schedule carefully

People can follow you or one or more of your boards on Pinterest. Therefore, posting only to the boards that are most popular won’t keep all of your followers interested. Posting to your less popular boards is also important.

Make a strategy for attaching pins to all of your boards. Include your group boards, which are owned by both you and other people. However, you are not required to evenly distribute your pins across all of the boards. You can pin the most popular ones more frequently and the least popular ones less frequently but frequently enough.

You can pin specific images for various days of the week if you have boards for various categories. Pinterest discovered that certain days are most popular for pins in particular categories: fitness on Monday, technology on Tuesday, motivational sayings on Wednesday, fashion on Thursday, humor on Friday, travel on Saturday, and suggestions for cooking and crafting on Sunday.

4. Incorporate Keywords

Since the app is a search engine, ensure that your company’s Pins are easy to find when you search for them. Keywords should be used in the descriptions of your Pins, on boards, and in hashtags. Discoverability on Pinterest is largely dependent on keywords, just like it is on other social media platforms and web crawlers.

Your brand’s Pinterest SEO will also benefit from rich pins, which are made to pin new content from your company’s website while avoiding duplicate content.

5. Build a community

Online communities are useful hubs for businesses and bring people together who share common interests. You can count on your followers and fans to interact with your boards, consume your content, and visit your website when you have a Pinterest community.

Pinterest is used by millions of people each month. You can build a loyal community of Pinterest users who may also become customers by treating your Pinterest board as a two-way street through which you can interact with and engage users rather than as a one-way billboard.

6. Educate your customers

How-tos, infographics, tutorials, and links to other educational content abound on Pinterest. Given its inclination for visual substance, it’s a strong channel to teach and draw in clients. Be sure to keep your target audience in mind when creating and sharing content for your Pinterest profile and marketing to users.

You should ensure that you are posting content on Pinterest that appeals to your target audience, current customers, and buyer personas, just as you would when creating new products, developing your brand, or posting to other social networks.

In order to properly educate them and get the best results, You can find out what kind of content would be most helpful and appealing to your buyer personas by researching them. On Pinterest, take a survey and ask your current customers and followers what they want from your business. You can also get ideas for new ways to promote your content and make it unique by looking at what your rivals are (or aren’t) doing well.

7. Increase online sales and traffic to the website

In contrast to Instagram, you can link your visual content on Pinterest to another website, specifically your own. You can use this feature to share both written and visual content while also directing users back to your website. This is a strong expansion to your showcasing as it can support online deals, as well. Pinterest is used by many brands to share content and show off product images.

You can easily drive traffic from one of your web pages directly to your Pinterest profile by integrating Pinterest on your website. This will allow your leads and customers to begin viewing your content in a matter of seconds.

8. Invest in Pinterest ads

Naturally, boosting your Pinterest marketing through paid promotion is a great option. It is well worth it to run promoted content to boost your Pinterest marketing efforts using the data provided by your company account. On Pinterest, advertisers should experiment with a variety of ad formats to find the ones that work best for their brand and target audience. These include standard pins, rich pins, and carousels. Clients can save advanced pins, which improves the probability of brand commitment, transformation, and mindfulness.

9. Analyze your results

Success in any marketing strategy depends on monitoring performance and evaluating results. You can use it to discover which types of content users enjoy the most and which ones encourage more interaction or engagement. Examine how well your Pins perform, including their impact on conversions and website visits.

Keep track of the number of engagements, leads, referrals, and other metrics that are important to you. Make use of what you discover to enhance your content for boards and pins. You could determine which of your marketing strategies is producing the best results and which ones are not.

Conclusion

Pinterest recently reached 100 million active users per month. The stage is driving high measures of traffic and commitment for sites and online journals. Putting together and sticking to a plan is the most effective strategy for achieving your Pinterest goals.

Your audience will grow, and new people will follow you and pin from your website as you improve your website and become more active on Pinterest. Make regular adjustments to your Pinterest plan and check your analytics to keep up with new platform features and design changes. At a minimum, do this once every one to three months.