Xerox
Xerox is a multinational enterprise that offers document technology products and commercial services. Xerox seeks to improve client workflow in order to improve the world. By offering consumers process services, printing hardware, software, and business solutions, this is made possible.
Founded in 1906, Xerox produced photographic paper and equipment under the name “The Haloid Photographic Company. “The Haloid Photographic Company was taken over by Joseph C. Wilson, who succeeded his father. John H. Dessauer, head of research, saw a piece in the Monthly Abstract Bulletin about electrostatic photography. Dessauer thought the new method could be used in printing, so they hired physicist Chester Carlton, who had been working on the technology for 20 years.
Wilson and Carlson collaborated on the development of the first commercially available electro photographic printer when they signed a contract in 1946.The term “Xerography,” derived from the Greek words for “dry” and “writing,” was developed by Haloid as a means of distinguishing their product. This contrasts with the previous “wet” printing method. In 1956, Haloid changed its name to Haloid Xerox, and in 1961, they became Xerox Corporation.
With the release of the Xerox 914 in 1959, Xerox experienced their first extraordinary success. The Xerox 914, developed by Carlson and Dessauer, was the first commercially available plain paper photocopier. The 914 revolutionized the photocopying business and forever altered office operations.
In 1956, Haloid and Rank Organization established a joint venture in the United Kingdom. Rank Organization’s subsidiary, Rank Precision Industries Ltd., was tasked with anglicizing American goods. The Xeronic computer printer was developed by Rank’s Precision Industries, and Rank Data Systems Ltd was established to market the product. The characters and forms that could be overlaid on microfilm were created using cathode ray tubes. They initially intended for Ferranti and AEI computer companies to sell the Xeronic as an online peripheral, but Rank switched to an offline magnetic tape method due to interface issues. Lyons Computers Ltd. ordered the printer to use with their LEO III computer in 1962, and it arrived in 1964. It printed 2,888 lines per minute, which was below the goal of 5,000 lines per minute.
The first desktop plain-paper copier, the Xerox 813, was introduced by Xerox in 1963, realizing Carlson’s dream of a copier that could fit on any office desk. A basic analog color copier based on the 914 came out ten years later, in 1973.The 420 and 720 were developed from the 914 over time. The 813 was developed in a similar manner into the 330, 660, and, eventually, the 740 desktop microfiche printer.
The Xerox 2400, which was introduced in 1966, was Xerox’s first attempt at duplication, which is distinct from copying. The number of prints produced in an hour was indicated by the model number. This machine introduced the industry’s first automatic document feeder, paper slitter and perforator, and collator (sorter), albeit at a slower rate than offset printing. The Xerox 3600 Duplicator was soon developed from this product, which saw a 50 percent speed increase.
A small lab team was modifying 914 copiers borrowed from them at the same time. Long distance xerography (LDX) was being developed by the laboratory to connect two copiers via the public telephone network so that a document scanned on one machine could be printed on the other. In 1964, the LDX system was introduced. This work was realized many years later in the Xerox telecopiers, which are still used in fax machines today. The fax function in today’s multifunction copiers is consistent with Carlson’s original design.
Xerox Business model
Customers of Xerox come from a wide range of industries and locations. Small and medium-sized businesses, educational establishments, government and public institutions, and Fortune 1000 corporate accounts are all potential purchasers. None of Xerox’s business segments is based on a single customer demographic.
Each of the three primary customer segments can be customized for particular clients. The Technology segment is responsible for the majority of Xerox’s revenue. Technology contributed $10.3 billion, Services contributed $9.7 billion, and Other contributed $1.6 billion in 2011.
What is the company’s value proposition?
Utilizing streamlined business services and effective technology, Xerox aims to save its customers money. Numerous products and services offered by the company aim to boost workplace productivity.
Xerox saves money and resources by implementing printers, photocopiers, fax machines, and all-in-one devices that are both more dependable and less expensive.
Clients save money and time by outsourcing IT solutions, human resources, and document management. They also gain access to cutting-edge technology and increase productivity.
How does Xerox sell its product?
Product and software sales advisors, online resellers, local dealers, direct contact, and public sector procurement are Xerox’s four primary sales channels. Each of these sales channels focuses on a particular product category.
Product and software sales advisors advise larger businesses on the most effective solutions for their specific needs.
Local dealers and online resellers sell Xerox products and act as a middleman between Xerox and its services. Additionally, this channel focuses on medium-sized to small businesses.
Public Sector Procurement offers institutions in the public sector discounted rates on the same products and services as resellers.
For business services like outsourcing of business processes, outsourcing of human resources, managed print services, and solutions for transportation and parking, direct contact is still the preferred method.
Xerox is promoted through a variety of channels by making use of its powerful brand name and position as an innovator in its field. Television, print, its website, and social media pages all feature advertisements. Additionally, the business is displayed at business events and trade shows.
Xerox’s cost and revenue structure
Xerox is a cost-conscious business that wants to cut costs for its customers by streamlining certain business procedures. Research, development, and engineering are major cost drivers, accounting for $577 million in expenses for the year that ended on December 31st, 2014.
Selling, administrative, and engineering are additional primary cost drivers, accounting for $3,788 in expenses for the year that ended December 31, 2014.Additionally, asset impairment and restructuring account for a significant portion of Xerox’s expenses.
Various Sources of Income
Xerox generates income from a variety of sources, including licensing fees, paid support services like document outsourcing and business process outsourcing, and direct sales of the goods it manufactures.
Customer relationship
The majority of Xerox’s products and services are purchased directly from the company, resulting in long-lasting customer relationships.
Xerox has a good reputation for customer service because of its warranties, technical support, and dedicated customer service teams.
Customers can serve themselves and resolve issues without having to contact the support center thanks to Xerox’s extensive and detailed website.
Xerox’s key resources
Five global research centers are located in: USA: Palo Alto; Canada’s Mississauga; US: Webster; France’s Grenoble; In India, Chennai. Each Xerox research center focuses on a particular aspect of the company’s operations.
Support, services, and reselling of Xerox products are provided by a wide range of partners for Xerox.
Sales medium
Through mergers and acquisitions of other businesses, Xerox consistently develops new services and enhances existing ones. Xerox has built a large network of partners by focusing on innovative, smaller businesses.
Xerox is a good partner for many small businesses that offer a variety of printing, document, human resources, and other business services.
Leave feedback about this
You must be logged in to post a comment.